Misinformed There is a common misconception in the social media world that if you create a Facebook fan page for your business, you are automatically grabbing a piece of the 500 million user Facebook pie.
The fact is, solely setting up a page for your business will likely do nothing, if not damage your business in the long run.
False Success Most businesses that create Facebook pages are already established businesses.
This means they already have a customer base.
Once the page is created, a certain percentage of existing customers will likely find and "like" the business.
The business owner sees their fan count rise and thinks they have done it right.
They created apage and now have fans.
Success, right?Wrong.
Discouragement After the initial surge of fans created by existing customers, fan growth will quickly curb.
The business owner sees this and becomes discouraged.
They were gaining fans before, but what happened?They haven't seen any increase in business sales since they created the fan page, and why would they?The existing fans are all current customers.
So no more time or effort gets invested in the page, and it gets checked for new fans every few weeks.
This is the story of countless pages, and you have likely come across many of them.
Or maybe this is story of your own.
This is hope! Believe it or not, it does take time and effort to create and maintain a successful fan page that will help grow a business.
Successful Facebook pages can be maintained in just 30 minutes throughout each day, but only if that time is spent doing the things that create the most value for the fan page and the business.
If you have your own, but aren't seeing the success you thought you could reach, think about what you're doing with your page that could be helping you reach your business goals.