Selling Homes In The 21st Century - Full Motion Video Should Be No1 On Your Marketing To Do List - P
If you're planning to sell your home in 2011 you must seriously consider using the marketing power of video tours. Not virtual tours, but video tours. Most agents are still using Virtual tours which are still or panoramic pictures put into a video format, but this is not true video and the term has been misused for years. Virtual tours were introduced in the mid 1990's, and have been popular because of their low cost and relative ease to produce. But that's changed since HD Full Motion Video can now be produced for a similar price but with better results.
Lets take one case study in 2010; A 2007 Silvercrest mobile home was for sale in Mountain View, CA for $199,000 (this was during the Federal and State Housing Tax Credit which helped improve home sales). This was listed by a top Realtor from a top local company who had placed a virtual tour of the outside/inside of the home on the internet and marketed it to several popular sites including Realtor.com. However, the home spent 6 months on the market without one phone call or visitor. Not having even one call was very frustrating to the Seller as the home was clearly within its correct "price range" and had spectacular features for a Mobile Home, plus a great area.
The listing was canceled and handed to HomeVideoTour.com in October 2010 to produce a Full Motion HD Video Tour and market the home (this would be after the Fed/State Tax Credit had ended which meant not having the extra marketing power as well as coming into the slower real estate season). The Home Video Tour showcased not only the home but the local community including local parks, lakes, nearby stores, and the downtown of the city. The home was listed for $189,000 and 7 days later was sold for $184,000. This is the highest priced Mobile Home ever sold in Mountain View history and the fastest time a Mobile Home had sold (7 days). The buyer stated that she saw the video via HomeVideoTour.com and that she loved the way she could see the homes "flow" and "...had no idea that the local community was so vibrant." The full motion video tour is like watching a TV show as opposed to watching a virtual tour slide show. The Seller was ecstatic and referred to HomeVideoTour as "Rock Star Marketing". See the video here: ([http://homevideotour.com/listingpage.php?property_id=231]) - You can compare this to the original virtual tour of the home [http://www.bluskyetours.com/client/jema/spacepark313/] and see what you feel about each form of marketing.
The value this Seller acquires is that the home is sold within a very short time and for a price that she was willing to accept. This is not the only success HomeVideoTour.com has had but for the purposes of the remainder of the article we will focus on a couple benefits.
Buyers are looking: Internet searches and video are easy to access. It is documented that 92% of Buyers are locating information on homes for sale via the internet. "60% of of these are using broadband (high speed internet) connections."1 Broadband easily allows users to watch full motion video from not only their computers but cell phones as well. Realtor.com, the #1 Real Estate search site for Buyers, reports that over 37% of home Buyers find their home from directed searches on the internet and this number is increasing. This is 3x more than will find their home via a real estate sign (11%) and 18x more popular than print ads (2%). As a result of this, Realtor.com now offers Realtors the ability to showcase video commercials of homes as a link from their site. They are not the only ones. Trulia.com, also a popular real estate site, allows video links to be displayed and many others are following with this trend.
YouTube.com now reports that 2 Billion videos are viewed per day through its network, and this figure is on the rise. As a result of this, video indexes in Google, Yahoo, & Bing search engines quicker than any other form of marketing. Type "5003 Sheridan Road, Fremont, CA" into Google and you will see that it has the #1 spot in Google search and this occurred within 7 hours of its submission to YouTube.
Buyers locating information on a home of interest can easily find a home video tour and click and watch it directly on the search engine site. The video showcases the homes features and area "Live" as though the Buyer is visiting personally. This "live" view helps increase interest from the Buyer who can appreciate the homes features and value even before they visit.
There are several more benefits to the use of video marketing but we will save that for the next article. If you want further information today you can look at the HomeVideoTour.com site or call to discuss more about the features Full Motion Video has over other marketing methods. Your goal is to have Buyers take notice of your home and achieve the highest sales price, our job is to make that happen.
Lets take one case study in 2010; A 2007 Silvercrest mobile home was for sale in Mountain View, CA for $199,000 (this was during the Federal and State Housing Tax Credit which helped improve home sales). This was listed by a top Realtor from a top local company who had placed a virtual tour of the outside/inside of the home on the internet and marketed it to several popular sites including Realtor.com. However, the home spent 6 months on the market without one phone call or visitor. Not having even one call was very frustrating to the Seller as the home was clearly within its correct "price range" and had spectacular features for a Mobile Home, plus a great area.
The listing was canceled and handed to HomeVideoTour.com in October 2010 to produce a Full Motion HD Video Tour and market the home (this would be after the Fed/State Tax Credit had ended which meant not having the extra marketing power as well as coming into the slower real estate season). The Home Video Tour showcased not only the home but the local community including local parks, lakes, nearby stores, and the downtown of the city. The home was listed for $189,000 and 7 days later was sold for $184,000. This is the highest priced Mobile Home ever sold in Mountain View history and the fastest time a Mobile Home had sold (7 days). The buyer stated that she saw the video via HomeVideoTour.com and that she loved the way she could see the homes "flow" and "...had no idea that the local community was so vibrant." The full motion video tour is like watching a TV show as opposed to watching a virtual tour slide show. The Seller was ecstatic and referred to HomeVideoTour as "Rock Star Marketing". See the video here: ([http://homevideotour.com/listingpage.php?property_id=231]) - You can compare this to the original virtual tour of the home [http://www.bluskyetours.com/client/jema/spacepark313/] and see what you feel about each form of marketing.
The value this Seller acquires is that the home is sold within a very short time and for a price that she was willing to accept. This is not the only success HomeVideoTour.com has had but for the purposes of the remainder of the article we will focus on a couple benefits.
Buyers are looking: Internet searches and video are easy to access. It is documented that 92% of Buyers are locating information on homes for sale via the internet. "60% of of these are using broadband (high speed internet) connections."1 Broadband easily allows users to watch full motion video from not only their computers but cell phones as well. Realtor.com, the #1 Real Estate search site for Buyers, reports that over 37% of home Buyers find their home from directed searches on the internet and this number is increasing. This is 3x more than will find their home via a real estate sign (11%) and 18x more popular than print ads (2%). As a result of this, Realtor.com now offers Realtors the ability to showcase video commercials of homes as a link from their site. They are not the only ones. Trulia.com, also a popular real estate site, allows video links to be displayed and many others are following with this trend.
YouTube.com now reports that 2 Billion videos are viewed per day through its network, and this figure is on the rise. As a result of this, video indexes in Google, Yahoo, & Bing search engines quicker than any other form of marketing. Type "5003 Sheridan Road, Fremont, CA" into Google and you will see that it has the #1 spot in Google search and this occurred within 7 hours of its submission to YouTube.
Buyers locating information on a home of interest can easily find a home video tour and click and watch it directly on the search engine site. The video showcases the homes features and area "Live" as though the Buyer is visiting personally. This "live" view helps increase interest from the Buyer who can appreciate the homes features and value even before they visit.
There are several more benefits to the use of video marketing but we will save that for the next article. If you want further information today you can look at the HomeVideoTour.com site or call to discuss more about the features Full Motion Video has over other marketing methods. Your goal is to have Buyers take notice of your home and achieve the highest sales price, our job is to make that happen.
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