Are Social Media Campaigns Different for Non-Profit Organizations?
The world of marketing has changed drastically in the past few years.
Most sales and marketing firms will turn to social media campaigns instead of video, TV, or radio, though those are still important tactics as well.
While some statistics can be misleading, this source did its research thoroughly.
Of the 61% of nonprofit organizations that have their own website, 35% of them have a Facebook page, with an average number of 6,822 Facebook "Likes.
" Of that same 61% of nonprofits with websites, 24% have Twitter accounts with an average of 2.
263 followers.
How are social media campaigns different for non-profit organizations? This article will take a deeper look into three big answers to how non-profits use social media campaigns: to encourage engagement, to promote causes, and to collaborate with other non-profits.
Encourage Engagement The greatest example of how nonprofit organizations encourage engagement through these new online networks is The March of Dime's Share Your Story.
This is a way for supporters of the organization to read stories about what they are actually donating their time and money to.
It gives donators a chance to go through the journey that these people are going through and to see the difference they are actually making.
One of the biggest reasons businesses use social media campaigns to promote their company or brand is because it is a way of giving their organization a personality; the same holds true for non-profit organizations.
It gives donators a chance to put a face to the organization, making it tangible.
Promote Causes Another great aspect of social media campaigns for nonprofit organizations is that it gives contributors a chance to make a difference.
These networks make it easier for people to make their own pages about a certain cause within the nonprofit.
An example of this is the new application related to birthdays called the Facebook Causes birthday application.
Anyone who is a part of the nonprofit's group or page can encourage people to donate money to the cause on their birthday.
These networks are allowing followers to take matters into their own hands and create awareness for something they care deeply about and think others should as well.
Collaborate with Others One way to build popularity within social media campaigns is by liking organizations or businesses that are similar.
Every great marketer knows that working together is an excellent way to solve a problem or support a cause.
By getting multiple nonprofits to attend one event or donate money to a certain cause, they each are getting more fans and followers and maximum exposure.
It sort of goes off the "You scratch my back and I'll scratch yours" philosophy, and it seems to be working.
Other ways exist for nonprofit organizations to benefit from social media campaigns, with the aforementioned only a few.
If nonprofit organizations are seeking sales & marketing firm to assist them with their online presence, they should not fear social media campaigns, they should embrace them!
Most sales and marketing firms will turn to social media campaigns instead of video, TV, or radio, though those are still important tactics as well.
While some statistics can be misleading, this source did its research thoroughly.
Of the 61% of nonprofit organizations that have their own website, 35% of them have a Facebook page, with an average number of 6,822 Facebook "Likes.
" Of that same 61% of nonprofits with websites, 24% have Twitter accounts with an average of 2.
263 followers.
How are social media campaigns different for non-profit organizations? This article will take a deeper look into three big answers to how non-profits use social media campaigns: to encourage engagement, to promote causes, and to collaborate with other non-profits.
Encourage Engagement The greatest example of how nonprofit organizations encourage engagement through these new online networks is The March of Dime's Share Your Story.
This is a way for supporters of the organization to read stories about what they are actually donating their time and money to.
It gives donators a chance to go through the journey that these people are going through and to see the difference they are actually making.
One of the biggest reasons businesses use social media campaigns to promote their company or brand is because it is a way of giving their organization a personality; the same holds true for non-profit organizations.
It gives donators a chance to put a face to the organization, making it tangible.
Promote Causes Another great aspect of social media campaigns for nonprofit organizations is that it gives contributors a chance to make a difference.
These networks make it easier for people to make their own pages about a certain cause within the nonprofit.
An example of this is the new application related to birthdays called the Facebook Causes birthday application.
Anyone who is a part of the nonprofit's group or page can encourage people to donate money to the cause on their birthday.
These networks are allowing followers to take matters into their own hands and create awareness for something they care deeply about and think others should as well.
Collaborate with Others One way to build popularity within social media campaigns is by liking organizations or businesses that are similar.
Every great marketer knows that working together is an excellent way to solve a problem or support a cause.
By getting multiple nonprofits to attend one event or donate money to a certain cause, they each are getting more fans and followers and maximum exposure.
It sort of goes off the "You scratch my back and I'll scratch yours" philosophy, and it seems to be working.
Other ways exist for nonprofit organizations to benefit from social media campaigns, with the aforementioned only a few.
If nonprofit organizations are seeking sales & marketing firm to assist them with their online presence, they should not fear social media campaigns, they should embrace them!
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