Write Simple Copy For Maximum Sales Online
You want to take a close look at the offer you are making.
Is there anything about it that can confuse the potential buyer? Is there information in it that you need a specific degree to read? The only time you want to get so excessively technical is when your target audience is a grouping of technically talented people.
Otherwise, seek to make the product and its features easy to understand and appreciate.
Some Internet marketers make the mistake of making the offers themselves complicated by asking for one payment now, and then a different payment later - for the same product! So, for instance, they might say that to sign up for membership on a site is $25.
00 setup fee, plus a $15/month subscription fee.
While it may seem simple, people can get quickly turned off by two different fees or subscription prices.
Try to keep your pricing standard so that when an upgrade is requested, the customer knows what they're paying for.
Sometimes the way a product works can be complicated.
An example of this is cosmetic treatments like teeth whitening or acne-fighting programs that need customers to follow specific directions to obtain maximum results.
While there may not be much you can do to change the number of days of treatment, the steps they need to take with each treatment, and sometimes the products they need to buy for different types of complexions and body types, you can try to simplify those instructions as much as possible.
For instance, in the case of acne-fighting programs, you might want to educate the customer that it takes "3 steps" to follow the regime correctly.
Then, talk about the astringent, the blemish cream, and the moisturizing toner separately under each step.
This leaves them thinking, "Oh, just three steps.
" Instead of the opposite reaction which would trigger panic at the complexity of the entire program.
In the same way, if you have the option to overwhelm your customers with choices or to offer a clear and simple choice, choose the simple one.
Once a person buys into your featured product they may then be more interested in seeing the full line of products you have to offer later.
Is there anything about it that can confuse the potential buyer? Is there information in it that you need a specific degree to read? The only time you want to get so excessively technical is when your target audience is a grouping of technically talented people.
Otherwise, seek to make the product and its features easy to understand and appreciate.
Some Internet marketers make the mistake of making the offers themselves complicated by asking for one payment now, and then a different payment later - for the same product! So, for instance, they might say that to sign up for membership on a site is $25.
00 setup fee, plus a $15/month subscription fee.
While it may seem simple, people can get quickly turned off by two different fees or subscription prices.
Try to keep your pricing standard so that when an upgrade is requested, the customer knows what they're paying for.
Sometimes the way a product works can be complicated.
An example of this is cosmetic treatments like teeth whitening or acne-fighting programs that need customers to follow specific directions to obtain maximum results.
While there may not be much you can do to change the number of days of treatment, the steps they need to take with each treatment, and sometimes the products they need to buy for different types of complexions and body types, you can try to simplify those instructions as much as possible.
For instance, in the case of acne-fighting programs, you might want to educate the customer that it takes "3 steps" to follow the regime correctly.
Then, talk about the astringent, the blemish cream, and the moisturizing toner separately under each step.
This leaves them thinking, "Oh, just three steps.
" Instead of the opposite reaction which would trigger panic at the complexity of the entire program.
In the same way, if you have the option to overwhelm your customers with choices or to offer a clear and simple choice, choose the simple one.
Once a person buys into your featured product they may then be more interested in seeing the full line of products you have to offer later.
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