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Because You Don’T Want Your Website Pandified

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Right from its inception back in 1998, Google has always designed, tweaked and tailored its search algorithms to offer the most organic results to its visitors. Therefore, it has always proved to be critical and lethal to webmasters that resort to SEO techniques in the past 13 years (Google celebrated its 13th bday just the other day).

Unethical SEO, as technically known as across the industry, is an SEO practice designed to manipulate or game Google's search algorithms. For example, until a couple of years ago, cunning webmasters were able to stuff keywords into their websites to increase their chances of being shown up on Google's SERPs. However, at Google, they have been working really hard to constantly improve their search algorithms in such a manner that many Unethical SEO practitioners finally got their website banned and de-indexed altogether.

There are many techniques which are highly unethical on Google's radar, and many unsuspecting e-commerce websites get their website banned or deindexed from Google's database when they hire SEO companies that rely heavily on unethical SEO practices.

The problem with getting your website banned or deindexed is you lose your revenue altogether. Worse, your website will lose Google's trust for so long that it will take you an eternity to get your website back up on SERPs. of Google.

The latest algorithm updates by Google, popularly known as Farmer Updates or Panda Updates, turned the whole SEO world upside down when many popular websites such as Ezine Articles, lost their ranking so badly that it virtually changed the way online marketers looked at Article Marketing as an promotional tool until Feb, 2011.

There are far too many Unethical SEO techniques deployed by many SEO companies in the name of offering organic SEO services and the consequences of those practices range from a sharp drop in the rankings in Google SERPs to categorical banishment by Google.

Therefore, it is extremely important for webmasters and e-commerce entrepreneurs in the Western countries including the US and the UK to choose their SEO vendors in India very carefully and wisely.

As Googlers are becoming far stronger with their Panda updates, be very careful while choosing your SEO vendors in India. Don't just settle down for a so-called cost-efficient SEO company in India. Look before you leap. Because, nothing costs you more than losing your business or website being banished by Google.
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