Perhaps you have read about article submission services for the first time and you are wondering why would someone want to syndicate 100% original content for free.
Here is the answer you are looking for.
1) Submission for traffic.
- Most article marketers write and submit articles to drive targeted traffic.
The content attracts high quality traffic from the search engines, and these visitors are easier to convert to buyers.
I personally publish articles for traffic.
But there are other reasons (read on...
) 2) Submission for SEO purposes.
- When you publish just for traffic, you are concerned with how well your own articles rank.
That is why it's important to include lots of different keywords in the article title and body.
However, if you want your own sites to rank well in the search engines, you are not too concerned about the rankings of your own content.
Rather, you are concerned with building back links.
So marketers who publish to get links tend to use more general article titles.
Their chief concern is getting their articles accepted by the article directories.
3) Branding purposes.
- More and more marketers are starting to realize that article marketing can be a great way to build a brand - be it a business brand or a personal brand.
As you give away valuable information, readers come to trust you more.
That's why content publishing is so effective for those who want to sell personal services - e.
g.
coaching programs, consultancy services, etc.