Tired of reaching through to listeners or rather non- listeners by number of means? Have you tried all avenues? Whether it is a high ranking on a search engine, or a completely undesired pop up, nobody seems interested.
Can we please have an effective tool with at least little certainty of the impact? Gods are suddenly gracious and they have decided to answer all you pleas by gifting the concept of RSS feeds.
Consider this, if you are looking out for a concept and there you see a marketing effort closely related to your research you would certainly be interested.
This correlation has been effectively deployed by RSS feed which works on the concept of providing relevant concept on to the website which acts as your image to the outside world.
The content listing could be in endless number of forms.
The right words or phrases can be added to your company's mission or profile or a presentation.
The articles could speak for themselves.
Benefits: oBetter reach than any other means to the right set of potential customers.
oFar more economic in terms of money spent and relative spread.
oSafer mode of marketing - You will not end up getting ignored or annoying a reader.
oRegular content up gradation (as and when desired).
Why wait for a week or a month to add a line? oEnables other means of marketing as Podcasting.
Podcasting is a technique whereby users can download your presentation or marketing material from your websites to their portable devices.
oPersonalized attention by way of personalized RSS feed to all you customers, who can now pick and choose the specific content for their individual use.
oNo restrictions whatsoever.
Nobody can block you or your messages while deploying this channel of communication and reaching out.
However the only requirement to the deal is RSS aggregator.
The viewer (target customer for you) must be equipped with an RSS aggregator to view the selected contents via RSS feed.
In other words RSS aggregator acts as an enabler of the RSS marketing strategy.
These aggregators are available online and can be easily downloaded for free or negligible cost.
These are anyways downloaded by regular net surfers while downloading other programs.
Often referred to as a pull strategy rather than a completely push one, RSS feed is the call of the day for all marketers, who can now just complete the ground work and sit back for results.
Unlike other means to market RSS feed attracts the potential base to you be creating the apt content on your webpage.
The side effects or the chances or getting ignored are minimal which further make RSS feed the desired form of communication.