Confronting Real Estate Marketing Today
When confronting the concept of real estate marketing one has to take on a new awareness. An awareness for where the world has gone, but primarily for where the world is headed. Like any other form of commerce, the thoughts behind real estate have also changed since the advent of technology that brought the Internet.
Much like the industrial revolution did in the case of mass production and transportation, the onset of computer technologies have caused a similar stir amid modern day real estate marketing. Now, this is not to say that the product of houses or rentals have gone through the process of recreation or are differently manufactured, but the way information and facts about houses and rentals are spread has undergone significant takeovers thanks to the Internet.
Many years into our past, real estate marketing functioned off several very easy conditions: tell your friends and neighbors. Or maybe taking an advertisement out in the local newspaper.
As time progressed and technology improved and the ability to print became a household regular, then the process switched to a new method. The use of flyers and postcards became the norm to circulate your company, and to let them know who was around for when they needed. It opened a conversation.
It was an exciting idea, to be able to print on your own accord rather than paying a paper. It allowed you to spread a reputation and ad space on your own. It swallowed the previous methods and reinvented them. This is similar to what the Internet then did to all those mailings.
For example, paper was immediately cut, with the cost immediately offset by the free services of electronic mail. With flyers now appropriated as web pages that could easily function with all the more web traffic. It had once taken a week for postal services to get advertisements out to mailboxes on a mass front. With email, you could reach hundreds by the second, which was mind blowing. The entire landscape was taken over, and not in a bout of hostility. Even the concept of word of mouth was digitized in customer review sections on a website. Need a good realtor? Why not read about hundreds who also did, and find out about their experiences. This was real estate marketing!
All in all, it no longer made any fiscal sense for a company to burn itself out by creating out of the way personal interaction, or by delivering flyers and mailing postcards out everywhere. The Internet, as it did for so many many companies, created a sort of virtual service station. If you don't want to leave your house, if you don't want to wait in line, if you are unsure of which service to take your business, no problem, the Internet will do everything for you. It encapsulated luxury.
The most intriguing aspect is that it's not done yet. The manner of conducting business is still in flux, and it is a relatively positive one, at least in terms of real estate marketing. It has opened a door for realtors to reach a lot of people, and to reach a lot of people at once. There is no sign of changing speed anytime soon either.
Tori is a real estate consultant who specializes in real estate postcards marketing. Click here to learn more.
Much like the industrial revolution did in the case of mass production and transportation, the onset of computer technologies have caused a similar stir amid modern day real estate marketing. Now, this is not to say that the product of houses or rentals have gone through the process of recreation or are differently manufactured, but the way information and facts about houses and rentals are spread has undergone significant takeovers thanks to the Internet.
Many years into our past, real estate marketing functioned off several very easy conditions: tell your friends and neighbors. Or maybe taking an advertisement out in the local newspaper.
As time progressed and technology improved and the ability to print became a household regular, then the process switched to a new method. The use of flyers and postcards became the norm to circulate your company, and to let them know who was around for when they needed. It opened a conversation.
It was an exciting idea, to be able to print on your own accord rather than paying a paper. It allowed you to spread a reputation and ad space on your own. It swallowed the previous methods and reinvented them. This is similar to what the Internet then did to all those mailings.
For example, paper was immediately cut, with the cost immediately offset by the free services of electronic mail. With flyers now appropriated as web pages that could easily function with all the more web traffic. It had once taken a week for postal services to get advertisements out to mailboxes on a mass front. With email, you could reach hundreds by the second, which was mind blowing. The entire landscape was taken over, and not in a bout of hostility. Even the concept of word of mouth was digitized in customer review sections on a website. Need a good realtor? Why not read about hundreds who also did, and find out about their experiences. This was real estate marketing!
All in all, it no longer made any fiscal sense for a company to burn itself out by creating out of the way personal interaction, or by delivering flyers and mailing postcards out everywhere. The Internet, as it did for so many many companies, created a sort of virtual service station. If you don't want to leave your house, if you don't want to wait in line, if you are unsure of which service to take your business, no problem, the Internet will do everything for you. It encapsulated luxury.
The most intriguing aspect is that it's not done yet. The manner of conducting business is still in flux, and it is a relatively positive one, at least in terms of real estate marketing. It has opened a door for realtors to reach a lot of people, and to reach a lot of people at once. There is no sign of changing speed anytime soon either.
Tori is a real estate consultant who specializes in real estate postcards marketing. Click here to learn more.
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