Using Social Media Effectively - Avoid Common Pitfalls
Using social media for your business can be a very effective way of gathering more consumer information, customers and increasing revenue.
However many people who use such media are not completely clear about how to use effectively.
There are a number of mistakes that can be made when integrating your campaign into your business or organisation.
Some of the important errors can cause a catastrophic reduction in the effectiveness of your campaign or, worse, resulting in a negative influence in your organisational effectiveness and revenue.
There are a number of problems which you should avoid.
1.
Try to ensure that you post a range of comments and content on your social networking platforms.
An example of this would include only posting links to other information or data.
If you wish to gather the attention of your users and potential customers you need to post a range of content which may include audio, video and direct responses to user generated content which may be of relevance to you or your rivals.
2.
Try to realise what it is that customers or potential customers are trying to say.
Many of the people using web 2.
0 platforms are making statements about you or your business or the way you may conduct your customer service.
Comments might range from the downright insulting to veiled complaints about your service or lack of it.
By being part of this network you can respond to any of these comments in a positive supportive and professional way and therefore gain the added respect of your customers or future clients.
3.
Being unaware that you are able to attack the social media platform world in more than one aspect.
For example your company is liable to have a number of different departments or facets.
That means that you can have a social media campaign for any or all of them.
You may wish to have a social media campaign for sales or for after sales service or for promoting community activity.
If you think about it you will find a number of potential areas of your business each of which could have its own social media presence.
Being successful in social media means utilising it in a way that will furnish you and your business with the best possible return.
This means not only only being part of the conversation but utilising it effectively.
However many people who use such media are not completely clear about how to use effectively.
There are a number of mistakes that can be made when integrating your campaign into your business or organisation.
Some of the important errors can cause a catastrophic reduction in the effectiveness of your campaign or, worse, resulting in a negative influence in your organisational effectiveness and revenue.
There are a number of problems which you should avoid.
1.
Try to ensure that you post a range of comments and content on your social networking platforms.
An example of this would include only posting links to other information or data.
If you wish to gather the attention of your users and potential customers you need to post a range of content which may include audio, video and direct responses to user generated content which may be of relevance to you or your rivals.
2.
Try to realise what it is that customers or potential customers are trying to say.
Many of the people using web 2.
0 platforms are making statements about you or your business or the way you may conduct your customer service.
Comments might range from the downright insulting to veiled complaints about your service or lack of it.
By being part of this network you can respond to any of these comments in a positive supportive and professional way and therefore gain the added respect of your customers or future clients.
3.
Being unaware that you are able to attack the social media platform world in more than one aspect.
For example your company is liable to have a number of different departments or facets.
That means that you can have a social media campaign for any or all of them.
You may wish to have a social media campaign for sales or for after sales service or for promoting community activity.
If you think about it you will find a number of potential areas of your business each of which could have its own social media presence.
Being successful in social media means utilising it in a way that will furnish you and your business with the best possible return.
This means not only only being part of the conversation but utilising it effectively.
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