SOCIAL MEDIA MARKETING: Cant Stand the "Tweet"? Stay Out of the Kitchen!
I think we all can agree that social media marketing is growing into the primary advertising outlet for many businesses, from major corporations, to small,mom and pop businesses, and for great reason. It's a great way to quickly send your message to your circle of influence, as well as networking and gaining new connections, and inevitably, clients. There are so many sites to choose from; Facebook, Google+, Twitter, YouTube, LinkedIn, and most recently, Pinterest (I'm still trying to figure out how to use this!), it can be a bit overwhelming. Many business owners realize this, and decide they don't have the time to manage all these accounts, and still run their businesses.
THAT CAN'T BE FURTHER FROM THE TRUTH!
I'm going to give you three ways to effectively and efficiently manage your social media campaigns to achieve great results for your business, almost immediately:
1. Make it a point to spend 60 minutes a day managing your social media accounts: This shouldn't be that hard to accomplish.
You can do this while you're home watching the game on TV at night, or on your laptop in the morning while you have your coffee. In that hour, commit to submitting one post to each of your social media accounts (you can post an article you read, a special promotion you're running at your business, or even a random thought you might have). Be creative. Be engaging. After all, you are marketing YOU!. Next, seek out at least 3 new connections to add to your database every day. If you have a Google+, Facebook, Twitter, and LinkedIn account, that is almost 500 new contacts per month! All this can easily be accomplished in less than an hour.
2. OUTSOURCE IT!
If you don't have the time or motivation to manage your account, hire someone to do it for you! I, myself, constantly outsource projects, and get quality work done at very reasonable rates. I recommend Elance.com and Odesk.com. These are the two I use the most. Post an ad, hire a contractor, let the know what you want done, and they'll do all the work for you!
3. Have someone on your staff manage it for you:
Another effective way to do this is to give someone on your staff the task of running it for you. There are so many people out there who have mastered the art of using social media, something that can be tedious for you could be fun for them, and it wouldn't cost you an extra dime. Plus, this person is familiar with your company, as they work there, so their posts can have a little more of a personal perspective. Bottom line is, it doesn't matter how you decide to use these powerful tools, just do it! If you won't, your competition will, and you're customers will being "liking" and "following" them instead of you!
THAT CAN'T BE FURTHER FROM THE TRUTH!
I'm going to give you three ways to effectively and efficiently manage your social media campaigns to achieve great results for your business, almost immediately:
1. Make it a point to spend 60 minutes a day managing your social media accounts: This shouldn't be that hard to accomplish.
You can do this while you're home watching the game on TV at night, or on your laptop in the morning while you have your coffee. In that hour, commit to submitting one post to each of your social media accounts (you can post an article you read, a special promotion you're running at your business, or even a random thought you might have). Be creative. Be engaging. After all, you are marketing YOU!. Next, seek out at least 3 new connections to add to your database every day. If you have a Google+, Facebook, Twitter, and LinkedIn account, that is almost 500 new contacts per month! All this can easily be accomplished in less than an hour.
2. OUTSOURCE IT!
If you don't have the time or motivation to manage your account, hire someone to do it for you! I, myself, constantly outsource projects, and get quality work done at very reasonable rates. I recommend Elance.com and Odesk.com. These are the two I use the most. Post an ad, hire a contractor, let the know what you want done, and they'll do all the work for you!
3. Have someone on your staff manage it for you:
Another effective way to do this is to give someone on your staff the task of running it for you. There are so many people out there who have mastered the art of using social media, something that can be tedious for you could be fun for them, and it wouldn't cost you an extra dime. Plus, this person is familiar with your company, as they work there, so their posts can have a little more of a personal perspective. Bottom line is, it doesn't matter how you decide to use these powerful tools, just do it! If you won't, your competition will, and you're customers will being "liking" and "following" them instead of you!
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