E-Commerce Website is a portal that facilitates people to purchase goods and services online. In the past few years, internet has been flooded with an escalating number of such portals as they not only add to the convenience of the customers but also contribute significantly to the growth of a business. However, it is vital for corporate houses to project their E-Commerce Websites aesthetically along with improved functionality to attract buyers and to increase their sales. Thus, it is prudent to consider the following key tips to promote the products in an efficient way.

. Know Your Users: The first and foremost thing that needs to be addressed is to identify the targeted users and their specific needs. The company must conduct thorough research and surveys to understand the users before the development of any E-Commerce Website.
. Website Usability: The key mantra of designing a successful website is to prioritise its objectives and usability. For example, the downloading time should be reduced to prevent the buyers from drifting away. Also, the content of the website should be kept as simple as possible to make it understandable for international audience.
. Home Page: The home page of a website makes the first impression on the visitors. Thus, an ideal E-Commerce Website is the one that has an appealing home page with all the vital details, product list and important links. The visitor should be able to find his or her specific content within less than three seconds.
. Website Layout: The layout of a website is equally important when it comes to enhancing its usability and readability. The user must be comfortable with the appearance of the website and therefore, it should be designed with special consideration to colour schemes, fonts, text sizes and screen resolution.
. Navigation: The functionality of a website is directly affected by its ease of navigation. A web page should follow the pattern of €global navigation' which focuses on the basic content of the website including the name of the site, page title, logo, main departments of the site, search columns and contact us page.

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