Who else is struggling to come up with NEW ways to drive traffic to their site, service or offer?Are you sick and tired of struggling with writers block..
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or idea logjam or have you simply LOST your marketing mojo, momentum or content marketing magic?If so..
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the simple ideas below are guaranteed to help you come up with creative, compelling and "kick butt" content with elegant and expeditious ease.
I use these in my own business on a daily basis..
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and these exact ideas have helped me generate millions of readers, in a diverse cross section of niches, and if you apply them, they'll work EQUALLY as well for you, I promise!Ready?Read on as we take a closer look immediately below: Challenge:Get your readers involved.
Encourage, implore and excite people to take ACTION, very specific actions with your content.
For example - years ago I used a "CHALLENGE" style resource box in a previously poor performing article marketing campaign.
Rather than telling them to simply click here for more info..
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I challenged them to participate in an event - a community competition that I hadn't even yet created.
(oops!)But once the click through rate started pushing 50% to my surprise...
and people started participating on the blog - I crafted the challenge.
Confession: Everyone loves a good confession, especially those of us who didn't grow up having to do it every week in Church.
Personal insight, personal experience, and often personal angst, when shared in the context of a teaching moment or to shine a bright and illuminating light on overcoming an obstacle or challenge is a great way to bond with other people.
You can be humble..
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and human, yet still HEROICally helpful, and there is no better way to bond with others than to share fears, dreams, challenges and the high hurdles we ALL need to leapfrog to get where we are now or want to be in the future.
Collaborative:Quite simply, SHARE the love.
Create collaborative content with other people in your niche, your market, your industry..
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your CLOSEST competitor, it doesn't really matter who..
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there is POWER in pairs, and you can often borrow someone else's trust, credibility and existing authority, in combination with YOUR content and marketing savvy to create a win/win scenario for both of you.
(again, you can use any of the above elements to make this exponentially more powerful - and you'll be surprised at just how many people you may like, or respect at a distance, who would be willing to "lend" you their brand for a collaborative content building project that benefits your communities Comedy:Be funny, entertaining, engaging and don't take it all so seriously.
Create content that takes a lighthearted look at an industry, at an idea, and you'll often influence and persuade peoplein imaginative ways that actually feels good to boot.
Comedic content rocks..
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and if you can pull it off, making people laugh and putting a silly, unexpected smile on someone's face is the best way to bond with your audience.
James Carville, the CONTROVERSIAL political pundit, said a few months ago, prior to a debate he had with Anne Coulter here at a NJ casino- if I can make them laugh 5 or 6 times tonight, and make them THINK once or twice, I'll know I've won them over.
On a personal note..
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NOTHING bores me more to tears that reading self aggrandizing, self important soliloquy on specioussubjects (like Internet Marketing, for example) than super serious, solemn small minded silliness that so many folks take WAY too seriously.
If it's NOT death..
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or taxes..
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it can be laughed at - and if you're brave enough to be funny - you're content will kick butt continuously, I promise.