Redirecting Users

• Many landing pages require users to click away from the landing page to hunt down more information about a product or service. This is a mistake. The more times users have to click to get where they need to ultimately go to buy a product, the less likely they will be to continue to spend valuable time navigating your website. At best, landing page creators should use a button that users can click to learn more about a product or service prominently displayed on the landing page itself.