The Secrets of Article Marketing for Freelance Writers
Many freelance writers quite often don't take a step back and consider the purpose of article marketing.
If the freelance writer fully understands the purpose of the subject they are marketing, only then can success be brought upon the client or business.
I am going to share this little secret with you right now, it is called content marketing.
Content marketing has the purpose of engaging current and future prospects with high content, reliable and valuable information.
It is this information that engages the prospect into a profitable action for the benefit of the client or business.
There are a few spin off benefits as well including retaining reader attention and improving brand loyalty.
Content market is all about gaining a sense of trust and loyalty from the reader, and hence they make a profitable action for the benefit of the business.
In the world of business, gaining trust and building brand recognition will ensure that the company will prosper for years to come.
And guess what? The article is the first point of contact for the potential customer.
Education about content marketing is absolutely crucial for a freelance writer to succeed in the online writing world.
Advertising blatantly is no longer acceptable in the online world.
This form of marketing is only suitable for big corporations that already have strong brand recognition.
Laser targeted articles cannot loose.
Why? Because when consumers have a problem, they go online to seek out an answer.
It is the intention of article marketing to provide a "taste" for what the business can offer.
This ties back into providing good content that is relevant and valuable to the customer.
The article MUST leave the reader wanting more.
One of the benefits of article marketing is that it provides residual traffic.
For those reading this article unfamiliar with this term, I will explain, residual traffic is where the article is available online for all consumers to view, even after a particular event such as a product launch.
Obviously, traffic will spike on the release of the article, however, the "trickle" of traffic after release is the key.
It may not make the business millions, but that is not the point of this type of activity.
You need to think about this differently.
What if you have 100 articles giving just a "trickle" of traffic each? Now we are talking about some serious traffic generation! So what does this all mean for freelance writers? Well, the power of article marketing provides an unlimited potential and a real desire for freelance writers that can create superior quality articles.
Once this knowledge is harness and applied, a freelance writer will never go out of business.
If the freelance writer fully understands the purpose of the subject they are marketing, only then can success be brought upon the client or business.
I am going to share this little secret with you right now, it is called content marketing.
Content marketing has the purpose of engaging current and future prospects with high content, reliable and valuable information.
It is this information that engages the prospect into a profitable action for the benefit of the client or business.
There are a few spin off benefits as well including retaining reader attention and improving brand loyalty.
Content market is all about gaining a sense of trust and loyalty from the reader, and hence they make a profitable action for the benefit of the business.
In the world of business, gaining trust and building brand recognition will ensure that the company will prosper for years to come.
And guess what? The article is the first point of contact for the potential customer.
Education about content marketing is absolutely crucial for a freelance writer to succeed in the online writing world.
Advertising blatantly is no longer acceptable in the online world.
This form of marketing is only suitable for big corporations that already have strong brand recognition.
Laser targeted articles cannot loose.
Why? Because when consumers have a problem, they go online to seek out an answer.
It is the intention of article marketing to provide a "taste" for what the business can offer.
This ties back into providing good content that is relevant and valuable to the customer.
The article MUST leave the reader wanting more.
One of the benefits of article marketing is that it provides residual traffic.
For those reading this article unfamiliar with this term, I will explain, residual traffic is where the article is available online for all consumers to view, even after a particular event such as a product launch.
Obviously, traffic will spike on the release of the article, however, the "trickle" of traffic after release is the key.
It may not make the business millions, but that is not the point of this type of activity.
You need to think about this differently.
What if you have 100 articles giving just a "trickle" of traffic each? Now we are talking about some serious traffic generation! So what does this all mean for freelance writers? Well, the power of article marketing provides an unlimited potential and a real desire for freelance writers that can create superior quality articles.
Once this knowledge is harness and applied, a freelance writer will never go out of business.
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