Women CEOs, Corporate Women, Successful business women! - Do you know what 60,000,000 other women ar
Not now sure that many women CEOs could figure this out? Or that women in leadership positions are doing this? And if many corporate women know about this?
Don't know what I'm talking about? Let me give you a hint. Take a look at some of the comments that come from these women:
Talking about farmers instead of women CEOs or successful business women? Nope. Few if any of these 60,000,000 women have ever been close to a farm. So what are these millions of women doing? They're playing a game.
Welcome to Farmville - the largest social game in the world with over.
A game that women all over the world and in various types of positions play. 60,000,000 active women users, just on Facebook alone. And you can bet there are lots of women CEOs, business women and corporate women who fall into this category.
Oh but wait, you thought Facebook was for kids. Women don't have time for this kind of stuff. And they're not going to play games online.
Well, think again. You have 60,000,000 reasons to question this assumption.
For me, it started when I began to receive some of these comments. At first I got a little annoyed. I had no interest in fertilizer. Yet these came from professional women, women with MBAs, who are women CEOs, female presidents and very successful business women. Exactly the kind of women who you would least expect to do this.
As more came in from different people, my curiosity was piqued. I decided to investigate and was subsequently astonished to find out that there are lots of professional women online using social media. In fact, the fastest growing segment on Facebook is women in their 40s and 50s.
This message isn't about playing games. It's about observing dramatic changes in the market and then analyzing their potential impact, both good and bad, on your business. Having the capability and agility as women CEOs and leaders to change in response to these trends is what's important. The scary thing is that I almost missed it. I was ready to delete all of these messages which I viewed as an annoyance. If I had, I would have missed a growing market opportunity of over 60,000,000 people.
As we've mentioned before, change is constant. The problem is that often we don't see it until it's too late. We go down the same path and develop new products, new customers and new markets, based upon many of our assumptions that the marketplace may be changing right in front of our eyes.
While change may be slowly killing your business in certain markets, it may be providing you with fantastic opportunities in other places. You just have to see it. Are you a business woman or corporate woman leader who gets it?
Successful female CEOs or woman business owner needs to keep their antennas focused on possible changes in the marketplace. You can't just sit there and rest on your laurels, or they (and the competition) may sink you before you know it.
So here are some important questions to consider from Farmville:
Women CEOs business women and corporate women leaders must have the ability and agility to look for potentially significant changes in their demographics, buyers' behaviors, distribution channels, advertising locations, etc. and then gauge its potential impact on their businesses.
You can't predict the future, but if you ignore it, your business could be run over by trends you never saw or didn't have time to prepare for. It's better to be proactive and help shape the future that you want to have. Businesswomen in any industry or position would be wise to take this advice.
Don't know what I'm talking about? Let me give you a hint. Take a look at some of the comments that come from these women:
Howdy friend! How'd you like to be neighbors? Come join me in, where you can grow delicious fruits and vegetables on your very own farm!
Mary has completed a collection. Mary just found some rare black eggs and wants to say thank you.
Mary is offering five bags of fertilizer to her friends who visit.
Talking about farmers instead of women CEOs or successful business women? Nope. Few if any of these 60,000,000 women have ever been close to a farm. So what are these millions of women doing? They're playing a game.
Welcome to Farmville - the largest social game in the world with over.
A game that women all over the world and in various types of positions play. 60,000,000 active women users, just on Facebook alone. And you can bet there are lots of women CEOs, business women and corporate women who fall into this category.
Oh but wait, you thought Facebook was for kids. Women don't have time for this kind of stuff. And they're not going to play games online.
Well, think again. You have 60,000,000 reasons to question this assumption.
For me, it started when I began to receive some of these comments. At first I got a little annoyed. I had no interest in fertilizer. Yet these came from professional women, women with MBAs, who are women CEOs, female presidents and very successful business women. Exactly the kind of women who you would least expect to do this.
As more came in from different people, my curiosity was piqued. I decided to investigate and was subsequently astonished to find out that there are lots of professional women online using social media. In fact, the fastest growing segment on Facebook is women in their 40s and 50s.
This message isn't about playing games. It's about observing dramatic changes in the market and then analyzing their potential impact, both good and bad, on your business. Having the capability and agility as women CEOs and leaders to change in response to these trends is what's important. The scary thing is that I almost missed it. I was ready to delete all of these messages which I viewed as an annoyance. If I had, I would have missed a growing market opportunity of over 60,000,000 people.
As we've mentioned before, change is constant. The problem is that often we don't see it until it's too late. We go down the same path and develop new products, new customers and new markets, based upon many of our assumptions that the marketplace may be changing right in front of our eyes.
While change may be slowly killing your business in certain markets, it may be providing you with fantastic opportunities in other places. You just have to see it. Are you a business woman or corporate woman leader who gets it?
Successful female CEOs or woman business owner needs to keep their antennas focused on possible changes in the marketplace. You can't just sit there and rest on your laurels, or they (and the competition) may sink you before you know it.
So here are some important questions to consider from Farmville:
If a game can attract 60,000,000 people, what kind of game or program can you create to potentially capture a smaller, but profitable piece of this market?
Can you take advantage of the massive scale-up potential using social media tools?
What are the implications and subsequent opportunities from the shift in buying patterns from more seasoned, professional women moving towards social media?
Are you spending time on Facebook or other social media tools? Are you objectively analyzing how they could help you? Or complaining that you don't have enough time to play there (unlike the other 60,000,000 who do)?
Women CEOs business women and corporate women leaders must have the ability and agility to look for potentially significant changes in their demographics, buyers' behaviors, distribution channels, advertising locations, etc. and then gauge its potential impact on their businesses.
You can't predict the future, but if you ignore it, your business could be run over by trends you never saw or didn't have time to prepare for. It's better to be proactive and help shape the future that you want to have. Businesswomen in any industry or position would be wise to take this advice.
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