Social Media Questions For Business - What is Social Media?
One of the major obstacles for any business is that of deciding if, and when, to start using social media for their own ends.
The difficulty stems from a number of issues but usually revolves around "what is social media?", "how do I get started?" and "what's in it for me?" These are all good questions to which the answers are not always apparent.
What is social media? This type of media can be seen as the modern way in which people communicate.
It is interactive, immediate, compelling and gratifying.
The real world tells us that traditional methods of communication are outdated, slow and less understood.
Now, the internet brings instant gratification for many people, young and old, and provides answers to questions and problems that would usually have taken days or weeks to sort.
People are communicating like this all the time.
They are sharing their experiences and values with each other.
They are making others aware of their likes and dislikes and, moreover, are telling others how they achieved things and what products or services they did it with.
They are doing this via traditional text on forums and via chat rooms, they are doing it via videos and images and they are doing it via audio and other shared media.
If a person has bought a guitar then they will share this information with their social media friends.
That is not, in itself, groundbreaking.
But what IS original, is the fact that they will not only share which guitar they bought but also which company they bought it from, what discounts they received, what the customer process was like and how they dealt with any difficulties.
The list will go on as their friends respond with questions and queries regarding their new purchase.
Think further afield as all materials we own started out as a purchase at some stage or other.
In short, they will share with their friends (and using social media "friends" means "the world") exactly how you, as a business, fulfilled their needs and expectations for each and every one of these purchases.
The comments and statements will be "warts and all" in that there is no reason to hold back the good or the bad.
Social media is therefore a way that people share their daily experiences, whether it being "getting out of bed" or "I bought a fender Stratocaster from Big Guitars - great place, great service.
" Are you part of this discussion?
The difficulty stems from a number of issues but usually revolves around "what is social media?", "how do I get started?" and "what's in it for me?" These are all good questions to which the answers are not always apparent.
What is social media? This type of media can be seen as the modern way in which people communicate.
It is interactive, immediate, compelling and gratifying.
The real world tells us that traditional methods of communication are outdated, slow and less understood.
Now, the internet brings instant gratification for many people, young and old, and provides answers to questions and problems that would usually have taken days or weeks to sort.
People are communicating like this all the time.
They are sharing their experiences and values with each other.
They are making others aware of their likes and dislikes and, moreover, are telling others how they achieved things and what products or services they did it with.
They are doing this via traditional text on forums and via chat rooms, they are doing it via videos and images and they are doing it via audio and other shared media.
If a person has bought a guitar then they will share this information with their social media friends.
That is not, in itself, groundbreaking.
But what IS original, is the fact that they will not only share which guitar they bought but also which company they bought it from, what discounts they received, what the customer process was like and how they dealt with any difficulties.
The list will go on as their friends respond with questions and queries regarding their new purchase.
Think further afield as all materials we own started out as a purchase at some stage or other.
In short, they will share with their friends (and using social media "friends" means "the world") exactly how you, as a business, fulfilled their needs and expectations for each and every one of these purchases.
The comments and statements will be "warts and all" in that there is no reason to hold back the good or the bad.
Social media is therefore a way that people share their daily experiences, whether it being "getting out of bed" or "I bought a fender Stratocaster from Big Guitars - great place, great service.
" Are you part of this discussion?
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