At some point in using the Internet, youve probably received a message from an autoresponder. It could have been a short response letting you know that the individual is away, an email thanking you for a purchase or even a response to question you had on an order. Perhaps it was even an email letting you know about upcoming products, or even an email letting you know that a message you tried to send couldnt be delivered. Each one of these messages is a different version of a useful program known as an autoresponder. Autoresponders are very useful tools, as they will automatically send out an answer to any email that they receive. The answer that they send out however, will all depend on how you set up the program and what messages you include. Some of the very first autoresponders were used whenever an email you sent couldn be delivered to the recipient. You would receive an automatic response letting you know that your mail couldnt be delivered. Although these programs were somewhat helpful, they weren't all that sophisticated. Over the years, autoresponders have changed quite a bit, proving to be very useful with big companies, online businesses and Internet marketing. These days, autoresponders are used by businesses to give immediate response and feedback to interested clients and subscribers. In the world of Internet marketing, staying in touch with clients is easier than ever when using an autoresponder. Autoresponders will save you quite a bit of time, especially when you think about how long it would take you to personally send email responses to each and every email you get, every customer that orders something or has a question or sending individual emails to advertise a product or service. If you run a business, youve absolutely got to think about getting an autoresponder as part of your marketing and advertising. By having or building a good opt-in list, autoresponders become an even more valuable tool in Internet Marketing. They will let you stay in touch with your customers and establish relationships that will keep your customers coming back. An autoresponder can be set up with messages to: * Follow-up with your customers, * Send broadcast emails to your customer or opt-in list * Give information about pricing * Provide specific details regarding a product Advertise a new product or spe