Tips On How To Find New Customers At Facebook - How To Avoid Offending Facebook Users
When it comes to providing a huge, global audience of potential customers, Facebook is hard to beat.
They currently have over 60 million users; it would be a big mistake to ignore that kind of traffic! However, anyone who hopes to generate leads and find new customers at Facebook needs to remember one very important fact: Facebook is primarily a social networking site.
If you approach Facebook members in the wrong way, their reaction will be much worse than ignoring you: they will be angry and offended.
Showing up on Facebook and immediately trying to sell to people or get them to come to your website would be the same thing as going to a party and immediately handing out your business card or trying to sell the people there a new car from your car lot.
It would be a big turnoff and people would be so annoyed that they would not only not buy from you then, they would not buy from you in the future either.
However, this does not mean that Facebook is no good as a way to approach new customers.
There are lot of successful marketers who would tell you otherwise.
The trick is to learn how to approach Facebook users successfully, and we're here to provide some tips on how to do that.
Once you have joined Facebook, you will see that Facebook users are allowed to join networks, and groups.
These networks and groups are how you will identify a very targeted focused audience.
The network is organized around either a city, workplace, school, or geographical region.
The groups are organized around specific interests.
You can join groups on anything ranging from religion, to local networking groups in your home town,to a particular movie star or rock band, wine lovers, people who hate bad grammar, people with pets, people who knit...
you name an interest, there is probably a Facebook group devoted to it.
The trick is to join a group and to post useful, relevant information on that group.
You do NOT start out by selling.
You can put your name and website URL in your posts,but make sure that when you do, you are actually posting a useful comment.
For example, if you have a website that promotes healthy dog food products, you could go on a dog owners group and answer questions that people ask about dog food.
You could answer any dog related question at all, giving tips on dog training, dog allergies, anything that shows you are knowledgeable about dogs.
You could just make general posts aboutfunny things that your dog does, or how you stopped your dog from chewing up your furniture.
If you are on a Macintosh group, you could post about a great new free Mac program that you just downloaded, or how you solved a particular problem that Mac users face.
Once you are comfortable on Facebook and have posted for a little while, you should consider starting your own group.
This way, you can promote your company or your product and not worry about offending people by being too promotional.
This is because people who join your group are already interested in what you have to talk about.
The key to getting people to join your group is to have already established yourself on Facebook as someone who contributes useful information, and to give away useful information to your group members.
If you sell organic products, you could start a group and make regular posts with subjects such as how to make an all natural insecticide for your tomatoes, or what common chemicals are found on fruits that you buy at the grocery store.
If you follow these tips and approach Facebook members tactfully and offer them useful information for free, you will find that you can quickly develop a loyal following who will be eager to visit your website and learn more about what you have to offer.
They currently have over 60 million users; it would be a big mistake to ignore that kind of traffic! However, anyone who hopes to generate leads and find new customers at Facebook needs to remember one very important fact: Facebook is primarily a social networking site.
If you approach Facebook members in the wrong way, their reaction will be much worse than ignoring you: they will be angry and offended.
Showing up on Facebook and immediately trying to sell to people or get them to come to your website would be the same thing as going to a party and immediately handing out your business card or trying to sell the people there a new car from your car lot.
It would be a big turnoff and people would be so annoyed that they would not only not buy from you then, they would not buy from you in the future either.
However, this does not mean that Facebook is no good as a way to approach new customers.
There are lot of successful marketers who would tell you otherwise.
The trick is to learn how to approach Facebook users successfully, and we're here to provide some tips on how to do that.
Once you have joined Facebook, you will see that Facebook users are allowed to join networks, and groups.
These networks and groups are how you will identify a very targeted focused audience.
The network is organized around either a city, workplace, school, or geographical region.
The groups are organized around specific interests.
You can join groups on anything ranging from religion, to local networking groups in your home town,to a particular movie star or rock band, wine lovers, people who hate bad grammar, people with pets, people who knit...
you name an interest, there is probably a Facebook group devoted to it.
The trick is to join a group and to post useful, relevant information on that group.
You do NOT start out by selling.
You can put your name and website URL in your posts,but make sure that when you do, you are actually posting a useful comment.
For example, if you have a website that promotes healthy dog food products, you could go on a dog owners group and answer questions that people ask about dog food.
You could answer any dog related question at all, giving tips on dog training, dog allergies, anything that shows you are knowledgeable about dogs.
You could just make general posts aboutfunny things that your dog does, or how you stopped your dog from chewing up your furniture.
If you are on a Macintosh group, you could post about a great new free Mac program that you just downloaded, or how you solved a particular problem that Mac users face.
Once you are comfortable on Facebook and have posted for a little while, you should consider starting your own group.
This way, you can promote your company or your product and not worry about offending people by being too promotional.
This is because people who join your group are already interested in what you have to talk about.
The key to getting people to join your group is to have already established yourself on Facebook as someone who contributes useful information, and to give away useful information to your group members.
If you sell organic products, you could start a group and make regular posts with subjects such as how to make an all natural insecticide for your tomatoes, or what common chemicals are found on fruits that you buy at the grocery store.
If you follow these tips and approach Facebook members tactfully and offer them useful information for free, you will find that you can quickly develop a loyal following who will be eager to visit your website and learn more about what you have to offer.
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