You ponder why more site traffic continues to elude you.
So you beef up your work like never before, in a desperate attempt to bring in more visitors.
But perhaps the real issue is not the absence of new faces to your site.
Perhaps it has more to do with why you are not taking proper care of the prospective customers you have already got.
How do you nurture the individuals who signed up for your list - and why must you do it? Well, apart from being a good guy who genuinely cares about them, let me remind you what happens, when you begin to discuss a TV show you like with your friends or family members...
Say you all love angling; and you notice you all appreciate watching "Fishing the Flats" with Henry Waschuk.
You don't have to have any encouragement to concur how great the show is, or how much you appreciate his fishing tips, the formula the chef offers - and the extraordinary variety of superb fish located off the Florida Keys, or further down South.
Do you love the show for his obvious skill and the tips you pick up there? Partly - simply because he really is skilful, and the show has a good, well thought-out format, packed with value.
But it's not just the tips, or his ability, that makes you feel like you've had a mini fishing getaway, when you take that 30-minute session to watch it on Sunday mornings...
It's More Than Just The Tips, Or The Skills ...
It's Henry's enthusiasm.
His excitement, his joy - and how he so obviously lives for the sport! He's like a small kid always caught in a Christmas Day (in the warm, sunny Florida coastal waters) - and what's more, he's the sort of outgoing, pleasant kid who lives to share his very best gifts with you.
(Even his chef - who so swiftly shows you that fabulous, delicious fresh-catch recipe - shows that same enthusiasm and keeps the attention - and the audience - flowing right along.
) How long has it been, since you introduced that persona of joy and adventure to your website? How long since you shared your gadgets with complete wonder and gleeful delight? Or do you just calculate, plot, and weigh consequences - and dole out content to your audience? You must give them a reason to truly want to come back to your web site.
You want them running up your driveway, every Sunday morning, eager to see what you've got to share, like Henry, today.
Rediscover What Makes It Fun That's the missing lure you have to put back into your promotion strategy, to get far more traffic.
Make the most of the audience you've got - and they'll do the work for you! That illustration I used about "Fishing the Flats" was a real one.
As we sat there and talk about it, we soon found out 4 people in our midst hadn't yet known the show - but right after listening to us, they soon turned into avid fans! Just think about it - if that happened with 400 groups, each gaining 4 more subscribers in 4 weeks - that TV show would have 1,600 new viewers per week.
And if these 1,600 new audiences go out and 400 of them get into conversations with other angling buddies...
well, you can already see exactly where I'm heading, I'm sure.
So look for these two traits - genuine enthusiasm and generosity in sharing a passion - in your marketing journey.
If they're not there in yours, step back.
Have a "vacation" until you find what lights you up like Henry Waschuk, before you take another step.
After all, why decimate yourself, working night and day just to bring in new site visitors - when your lack of fun and enjoyment could be due to the missing ingredient - that is, helping your existing subscribers, shine them with your energy and enthusiasm.
Before you know it, you may just find yourself hauling in an even bigger catch!