Powerful Internet Marketing Strategies For The Lazy Business Owner
If you're looking to maximise your online profits then understanding strategic Internet marketing is key.
The mistake most business owners make with their marketing on the Internet is they don't have a strategy. Yes, they have a website, but they then mistake that for having a strategy.
To use an analogy, it's like having a gym membership and all the gear, but not actually going there to pump iron, get on the exercise bikes and break a sweat.
Fact is, most websites are just online brochures: they tell but they don't sell. Your website should be an integrated part of your business and your marketing.
Two Vital Concepts You Must Understand!
Your website working as a profitable and integrated part of your business will depend on whether you grasp fully these two ideas: attracting visitors likely to buy to your website; turning them from "lookers" into "buyers".
That's really all it boils down to.
Once you see it in this way, it's obvious you need to think very carefully about your strategic internet marketing
If you don't consider how you're going to get visitors, there's no point in having a fantastic website.
And if you don't have a website geared up to converting your visitors to paying customers and clients, there's no point in sending traffic to it.
Forget Your Website!
It's often more useful to think about your website as a collection of individual web pages rather than as a homogeneous web site. And each page should be a marketing piece in its own right.
So, every single page has got to have a purpose, a reason for being. And strategic internet marketing is partly about deciding what the purpose of each page is.
It doesn't necessarily have to be to make a sale, but it has to have a definite purpose. After all, if the page has no purpose, why is it there?
This means each page must follow the AIDA formula and get your visitors' attention, engage their interest, provoke some kind of desire and then get them to take an action.
Why You Want Only Qualified Visitors!
Having more visitors is not always better. Visitors cost money to get, one way or another, so putting time, effort, and money to attract visitors who will never buy is a waste.
The purpose of your marketing is not to have a big list for its own sake. Your list is critical to your profits and how profitable it will be depends entirely on how much they want what you're offering.
So, you are much better off having a small list of keen buyers (i.e. well matched to your offers), than it is to have a huge list of uninterested nobodies. Careful strategic internet marketing gives you exactly that.
Obviously a big list of highly qualified people is best, but if you have to choose, go for the ones more likely to buy. And generally speaking, the narrower your niche, the higher your prices will be.
Putting It All Together!
The biggest mistake you can make with this is trying to do it all at once. The real secret to profitable strategic Internet marketing is testing - relentless testing and measurement.
Don't fall into the trap set by those selling the get-rich-quick rubbish. There is no instant success. It can be quick, and it's not hard... but it does take some time and a little effort. Most things worth doing do.
The mistake most business owners make with their marketing on the Internet is they don't have a strategy. Yes, they have a website, but they then mistake that for having a strategy.
To use an analogy, it's like having a gym membership and all the gear, but not actually going there to pump iron, get on the exercise bikes and break a sweat.
Fact is, most websites are just online brochures: they tell but they don't sell. Your website should be an integrated part of your business and your marketing.
Two Vital Concepts You Must Understand!
Your website working as a profitable and integrated part of your business will depend on whether you grasp fully these two ideas: attracting visitors likely to buy to your website; turning them from "lookers" into "buyers".
That's really all it boils down to.
Once you see it in this way, it's obvious you need to think very carefully about your strategic internet marketing
If you don't consider how you're going to get visitors, there's no point in having a fantastic website.
And if you don't have a website geared up to converting your visitors to paying customers and clients, there's no point in sending traffic to it.
Forget Your Website!
It's often more useful to think about your website as a collection of individual web pages rather than as a homogeneous web site. And each page should be a marketing piece in its own right.
So, every single page has got to have a purpose, a reason for being. And strategic internet marketing is partly about deciding what the purpose of each page is.
It doesn't necessarily have to be to make a sale, but it has to have a definite purpose. After all, if the page has no purpose, why is it there?
This means each page must follow the AIDA formula and get your visitors' attention, engage their interest, provoke some kind of desire and then get them to take an action.
Why You Want Only Qualified Visitors!
Having more visitors is not always better. Visitors cost money to get, one way or another, so putting time, effort, and money to attract visitors who will never buy is a waste.
The purpose of your marketing is not to have a big list for its own sake. Your list is critical to your profits and how profitable it will be depends entirely on how much they want what you're offering.
So, you are much better off having a small list of keen buyers (i.e. well matched to your offers), than it is to have a huge list of uninterested nobodies. Careful strategic internet marketing gives you exactly that.
Obviously a big list of highly qualified people is best, but if you have to choose, go for the ones more likely to buy. And generally speaking, the narrower your niche, the higher your prices will be.
Putting It All Together!
The biggest mistake you can make with this is trying to do it all at once. The real secret to profitable strategic Internet marketing is testing - relentless testing and measurement.
Don't fall into the trap set by those selling the get-rich-quick rubbish. There is no instant success. It can be quick, and it's not hard... but it does take some time and a little effort. Most things worth doing do.
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