Starting Your Own Online Business - 4 Reasons Why You Need To Do Social Media Marketing
When you are starting your own online business, you will learn that having a website up online does not guarantee that anyone will come by and take a look at it.
You will probably have heard the message from your online mentors that one of the keys to success online is the marketing.
In recent years, there has been an increase in social media sites.
When yet another one is launched I have seen people post updates and groan about having to learn about yet another social media site.
I have been feeling like this myself for a while but recently have begun to understand why we need to be doing social media marketing.
One of the more recent reasons why we need to do social media marketing is because of the changes in the Google algorithms.
The search engines favour those sites around which there are some social signals.
This means people who have liked, shared and made comments about your website content.
They feel then that your content must have some value to it, or else your readers would not bother sharing it out.
So social media marketing can lift your social signals and that in turns affects your search engine rankings positively.
Another good reason that you want to practice social media is that it sends traffic to your website.
This is easy to verify if you analyse your statistics.
I have seen statistics which clearly show that when you drop the ball on your social sharing systems, it has a negative effect on the number of visitors to your site.
When done correctly and consistently, sharing your content on social media sites can dramatically improve the number of people viewing your content.
The third reason to keep up with your social media marketing is that it increases the audience to which you can get exposure for your site.
These social sites have huge numbers of people visiting them, all of which could potentially view your material.
The bigger your audience from the social sites, the greater your chances of connecting with some of those people and building your online mailing lists.
We all know that the money is in the list.
Through spreading our content on the social channels people get to know and see what we are sharing.
This has the result that we get known as an authority in our niche, and that has a spin-off in improved click through rates and conversions.
So, now that you understand that practising social media marketing is a good thing to do, the question that comes up next is how to manage the work required to post to all those sites, and still do the other tasks that your internet business needs done? The answer to that question lies in taking advantage of the automation tools that are available to use.
You will probably have heard the message from your online mentors that one of the keys to success online is the marketing.
In recent years, there has been an increase in social media sites.
When yet another one is launched I have seen people post updates and groan about having to learn about yet another social media site.
I have been feeling like this myself for a while but recently have begun to understand why we need to be doing social media marketing.
One of the more recent reasons why we need to do social media marketing is because of the changes in the Google algorithms.
The search engines favour those sites around which there are some social signals.
This means people who have liked, shared and made comments about your website content.
They feel then that your content must have some value to it, or else your readers would not bother sharing it out.
So social media marketing can lift your social signals and that in turns affects your search engine rankings positively.
Another good reason that you want to practice social media is that it sends traffic to your website.
This is easy to verify if you analyse your statistics.
I have seen statistics which clearly show that when you drop the ball on your social sharing systems, it has a negative effect on the number of visitors to your site.
When done correctly and consistently, sharing your content on social media sites can dramatically improve the number of people viewing your content.
The third reason to keep up with your social media marketing is that it increases the audience to which you can get exposure for your site.
These social sites have huge numbers of people visiting them, all of which could potentially view your material.
The bigger your audience from the social sites, the greater your chances of connecting with some of those people and building your online mailing lists.
We all know that the money is in the list.
Through spreading our content on the social channels people get to know and see what we are sharing.
This has the result that we get known as an authority in our niche, and that has a spin-off in improved click through rates and conversions.
So, now that you understand that practising social media marketing is a good thing to do, the question that comes up next is how to manage the work required to post to all those sites, and still do the other tasks that your internet business needs done? The answer to that question lies in taking advantage of the automation tools that are available to use.
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