With many brands of complete dog food available it's difficult to know which one to go for.
Do you go for an expensive "well known" brand or a cheaper less known option? It seems many of us sway towards the more expensive option, not because we are aware that these bigger brands offer better nutritional values or are a healthy option but because of their heavy advertising or we like their TV advert.
Clearly this isn't the best way to make the decision of what your loved pet will be eating, but many of us get easily swayed by the power such big brands possess.
Unless pet owners are forced to buy the cheaper brands due to financial issues a lot of us are put off by the them, assuming that their lower cost means they wont be good for our dogs or that feeding them cheaper products could have an impact on their health and well being.
Following numerous amounts of research it has become apparent that this is not always the case.
There are a lot of lower prices brands, who's complete dog food offers far greater nutritional value that some of the "giants", yet these brands continue to struggle to get noticed and compete.
It's always worth checking what you're feeding your dog and weigh up the options between a lower & higher priced food.
Compare the nutritional values and exactly what's in the food itself.
A cheaper option can lead to a healthier dog and healthier wallet.
It also allows some of the smaller players, to whom your business really can mean sink or swim, earn their deserved spot amongst the shopping isles.