Take heed to headlines.
Your strongest benefit is your headline.
Find the most compelling benefit and let it help you speak to your customers.
What will your product or service do for your customers? Would you like to earn more money? The question above undoubtedly got your attention.
That's exactly what headlines are supposed to do.
And, it's why they are the most important part of your copywriting.
A headline draws your audience in and makes them want to know more.
Use your headlines to generate more sales.
According to some copywriters, a headline should be no more than twelve words long and it should stand alone.
Although there are industry gurus who believe a headline should be as long as it needs to be to adequately convey your message.
Either way; Your headline needs to make a statement on its own and lead into the content.
It's suggested by copywriting experts that you should write 50 to 100 headlines before choosing the right one but this isn't always possible.
Here are four ways to supercharge your headlines in a hurry.
1)Offer a solution For example: If you don't have time to cook, let us do it! Offering a solution solves your prospects problems, making it more likely customers will respond.
2)Tell them how How to lose 10 pounds in one week.
By explaining how your prospect can do something of interest you'll hook their interest.
Promise a benefit and make sure you can keep your promises.
3)Ask a question Do you want to save money? Questions engage the consumer.
They have to think about the answer and if it's something they're interested in they'll read on.
Make your questions provocative to engage the brain.
4)Give a number 3 Ways we can save you money.
Quantifiable results are appealing.
Offering the amount of information, products or services helps show consumers how they will benefit.
Content Once you've crafted a clever headline you'll need to make sure the rest of your copy is just as persuasive.
To achieve this, keep the following in mind: oAlways write your copy as if you are speaking to one person.
Remember people want to know "What's in it for me?"So instead of saying "We've been in business for 14 years.
" Say, "Serving you for 14 years".
See how that repositions the focus on the customer.
oTell stories.
Facts tell and stories sell.
It's simple but true.
Copy is more interesting and human if you can relate to it.
What kind of stories can you tell about your business? oTranslate your features into benefits.
Never assume that your audience will understand why a feature of your product will benefit them.
Give examples to illustrate how the feature will benefit your customer.
oInclude a call to action.
What do you want your customers to do? Ask them to do it.