How to Make My Own Marketing Flyers
- 1). Find ideas and inspiration for your marketing flyer by looking at others both inside and outside your industry. Pay attention to the layouts, designs, images, colors and words that stand out to you. Make notes on what you like, and what might work for your company or promotion. Large online printing companies offer design templates to use in conjunction with their printing services. Use these templates to begin your design or simply to jump start your creativity.
- 2
Use a pen or pencil and paper to mock up your design.notebook image by Victor M. from Fotolia.com
Sketch out your design with a piece of paper and a pen before you sit down at a computer. Use boxes, borders, lines and colors to determine the initial look and layout you want for your flyer. Remember what you liked and disliked about the the flyers you used for research and work that into your mock layout. - 3). Determine the specific goal of your flyer and envision what you want the recipient to do immediately upon reading it. Do you want the reader to look your company up on the Internet, call to get more information or visit your store and make a purchase? This is your "call to action". Remember this in all aspects of designing and making your flyers.
- 4
Great headlines make a big difference.New paper headlines image by janaka Dharmasena from Fotolia.com
Write a headline that is bold, grabs attention and focuses on the primary goal of your marketing flyer. Use action words that make the recipient want to read more. Phrases like "How to," "Save Money," "Do you," and "Announcing (something new)" are a good place to start. - 5
Always use spell check to proof your writing.spell check chip. image by chrisharvey from Fotolia.com
Write out your copy (the wording of your flyer) in a word processing program. Limit the amount of words you use to what is essential to the specific and immediate goal of the flyer, plus relevant and important business information. - 6
Design your own flyer.laptop im freien image by Digitalpress from Fotolia.com
Use a design program such as InDesign, Publisher, or QuarkExpress to make your flyer. If you do not own one of these programs, download a free design program from the Internet. - 7
Stock photos are available for purchase online.professional photographer with dslr while working image by asiana from Fotolia.com
Use bold graphics and images that grab attention and relate to the audience you are targeting. If you do not have company images and photos readily available, purchase royalty-free stock photos from digital imaging companies. - 8). Choose only three or four complimentary colors for your design. Too many colors confuse the eye and make it difficult for your viewer to focus on what is important.
- 9
Don't forget your logo.Logo image by Max creative from Fotolia.com
Make it as easy as possible for your customer to find you and avoid any confusion by including your logo, company name, street address, city, zip code and phone number in your flyer. Do not forget to include your website address. - 10
Print your flyers on a personal or office printer, at a local print shop or with an online printing company. - 11
ink cartridges image by itsallgood from Fotolia.com
Source...