Home Based Businesses are on the rise as we all know.
I recently heard that 70,000 people from all over the world start in the home business industry every 24 hours.
That is a big number, but it is not a surprise in this economic climate people are prone to look out side the box for opportunities.
Starting your own business and working from home sound very appealing to many of us.
Unfortunately most of the people and I believe around 97% of them do not succeed.
There are many factors that contribute to this failure rate but a major one is your choice of the business opportunity.
Today I want to give you some valuable criteria that you need to consider when looking to start a home business.

1. Unique product - Does the company offer a unique high demand product? For example, there are thousands upon thousands of nutrition supplements companies.
   So, there is a lot of competition that you have to face when you are retailing the products and introducing the business opportunity.
   It will be a difficult task for you to pointing out the uniqueness of the products when there are many similar products available in the market place.
   
2. Lucrative compensation plan - this is a key component if you want to stay in business.
   Most often if you do not have some capital for your business expenses like marketing and training, you will have to depend on the cash generated from retailing the products.
   It is important that you chose a company that pays you high upfront commission as well as a residual commission.
   Higher commission will also help you build your motivation and if you are still employed, it will help you get out of your job quicker.
   
3. Marketing System - does the company offer you a proven, duplicatable marketing system? Having a robust marketing system will help you and your team to market the products and opportunity efficiently.
   
4. Company Management - I cannot stress the importance of this.
   It is very important that you check the credibility of the owners, partners and company management.
   What kind of track record do they have? Take time to do your due diligence and that will save you a lot of grief later on.
   
5. Global Expansion - does the company have room to expand globally? This is very important as you could reach every corner of the globe with the help of internet.
   For example, nutrition supplements, there are varied requirements by the governments of different countries hence you will not be able to market your products freely.
   
6. Support and Training - what kind of support structure do they have? Do they offer training on self-development, marketing, etc.
   Training is quite important because if a proper training program is in place all your team members are exposed to the same training just like you.
   The best thing is that you don't have to spend time on training your team but be available to help them with any complex issues.
   

Finally, please understand that unless you work hard the best home business opportunity in the world will not be able to help you succeed.