To see that your SEO articles make you look like an authority in the search results would mean long term exposure to anything you promote.
To do this you need to create quality and targeted content, this ensures PR.
Creating quality and targeted content is so often over looked by 87% of marketers.
Taking the extra time to understand creating quality and targeted content makes a difference in your authority, and so is important long term.
Content scheduling- First step is evaluating your content, analyze the topic, and what is your niche markets interest.
Content research- For up-to-date and attractive content make a habit out of this part.
Find what is working for your competitors.
What is the best way to release the content.
Archive your research in a swipe file categorized by the market's components, use Google documents.
No matter where you are its good for supplying your material.
Just copy and paste the extracted info.
Creating Quality & Targeted Content- Now that you have the core ideas of what to build your SEO articles around you must structure how you want your information.
Make a headline sub-headlines, keywords, sub-headers as needed, and choose a writing style.
Creating- Feel free to make use of your personal skills sense its not a press release and people will connect with it.
Every one is bound to have a few weak points, that's why some outsource it but if you'll be making a lot of articles grammar check software may be a good investment when Creating Quality & Targeted Content.
Releasing the content- GoArticles, and EzineArticles are the best to submit your SEO articles.
They won't be seen anywhere else most likely.
Promotion- Platforms like Twitter, Facebook, Digg, YouTube, Delicious, Technorati, Isnare, etc.