Is The Newspaper Industry Really On Its Last Leg
Well, the newspaper industry might be dying, but that media has huge potential to swing public opinion, and elections.
Perhaps, you will remember when one of the Google founders predicted the slow inevitable death of printed newspapers when he said; "I don't know when it will happen, but it will happen," and I don't think a single person in the room that day disagreed, nor do I today.
Okay so why are billionaires out buying printed media newspapers right now then? Yes, let's talk shall we? There was an article recently posted to MSNBC titled; "Bezos & Buffett are buying newspapers, should you? Why are some billionaires investing a lot of cash in what many think to be a dying industry?" by Benzinga.
Interestingly enough, we find a billionaire sports team owner, Warren Buffet and Jeff Bezos all buying newspapers as of late, but why? Everyone sees the writing on the wall, don't they, that these papers are not long for this world.
Yes, but those who understand the media and the ancillary benefits may consider the losses containable to a point, and those extra benefits well worthy of the overall investment.
Meanwhile, they are buying them up on the cheap, if you look at the value of these name brand newspapers historically.
Some were shocked when Carlos Slim bought a huge chunk of the New York Times, but I wasn't.
Indeed there has been a lot of talk with Jeff Bezos of Amazon buying the Washington Post for $250 million, that he might help that newspaper transition into a digital format.
What if a digital format was only available on a Kindle? What if it was available on an iPad, Samsung, any smart phone or tablet computer you like, a Nook, and a Kindle, and Jeff Bezos makes money either way? The founder of Amazon being able to control the message in Washington DC, help his political candidates, and generally control the news out of Washington is a huge score, it's easily worth $250 million, but is it worth that amount of money plus the losses it generates? Or can Jeff being the brilliant bipolar CEO that he is cut those losses, bring in a little Amazon efficiency, score some money and points in the digital media spectrum and still get to control the message while paying off a decent ROI and his investment? If anyone can, it probably would be someone like Jeff.
Indeed, I asked that you please consider all this and think on it, although the investment in a newspaper which is losing money may sound like a bad idea, for Jeff it probably is a very good one.
Perhaps, you will remember when one of the Google founders predicted the slow inevitable death of printed newspapers when he said; "I don't know when it will happen, but it will happen," and I don't think a single person in the room that day disagreed, nor do I today.
Okay so why are billionaires out buying printed media newspapers right now then? Yes, let's talk shall we? There was an article recently posted to MSNBC titled; "Bezos & Buffett are buying newspapers, should you? Why are some billionaires investing a lot of cash in what many think to be a dying industry?" by Benzinga.
Interestingly enough, we find a billionaire sports team owner, Warren Buffet and Jeff Bezos all buying newspapers as of late, but why? Everyone sees the writing on the wall, don't they, that these papers are not long for this world.
Yes, but those who understand the media and the ancillary benefits may consider the losses containable to a point, and those extra benefits well worthy of the overall investment.
Meanwhile, they are buying them up on the cheap, if you look at the value of these name brand newspapers historically.
Some were shocked when Carlos Slim bought a huge chunk of the New York Times, but I wasn't.
Indeed there has been a lot of talk with Jeff Bezos of Amazon buying the Washington Post for $250 million, that he might help that newspaper transition into a digital format.
What if a digital format was only available on a Kindle? What if it was available on an iPad, Samsung, any smart phone or tablet computer you like, a Nook, and a Kindle, and Jeff Bezos makes money either way? The founder of Amazon being able to control the message in Washington DC, help his political candidates, and generally control the news out of Washington is a huge score, it's easily worth $250 million, but is it worth that amount of money plus the losses it generates? Or can Jeff being the brilliant bipolar CEO that he is cut those losses, bring in a little Amazon efficiency, score some money and points in the digital media spectrum and still get to control the message while paying off a decent ROI and his investment? If anyone can, it probably would be someone like Jeff.
Indeed, I asked that you please consider all this and think on it, although the investment in a newspaper which is losing money may sound like a bad idea, for Jeff it probably is a very good one.
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