Why We Must Edit Our Own Writing - Article #6 In The "High-Quality Content Builds Traffic"
Website content, articles, and blog posts that are clean and accurate underscore your credibility and expertise.
Plus, they build trust between you and the reader.
Remember, to build traffic to your website, content is king.
Developing high-quality content is key for traffic-building strategies such as publishing articles, posting blog entries, and adding fresh content to your website to entice visitors (and search engines) to return again and again.
My slice of humble pie Recently I wrote 2 dozen pages of new content for a hospital's website.
In the midst of this project, I received a dose of humility-and a reminder to ALWAYS thoroughly review my work before declaring it done.
I wrote the first page, printed it, and read every word.
"Looks good," I thought.
I didn't even use my red pen.
But just to be sure, I decided to review it in the morning.
It's a good thing I did! In my description of the hospital's helicopter emergency transport services, I had written: "Doctors rely on us to provide transportation between medical facilities.
" Yikes! It sounds like doctors carelessly use the helicopter as a taxi! Here's my corrected sentence: "Doctors rely on us to transport patients between medical facilities.
" Why take time to review your writing? Website content, articles, and blog posts that contain accurate information and are free of typos underscore the author's credibility and expertise.
Plus, high-quality content builds trust between the author and reader-a critical component of website marketing.
On the other hand, sloppy, inaccurate content sends a subtle message to readers that the author is careless and unconcerned with accuracy.
Who would you want to work with? 3 tips to review new website copy, articles, and blog postings 1.
Print it out-You gain a surprising amount of objectivity when you read your own writing on paper.
2.
Use a color pen-Use a bright-colored ink you can readily see when inputting your corrections.
If red seems too harsh, use purple, green, or blue.
3.
Wait as long as possible before reviewing your writing-For every day that goes by, your objectivity grows.
Being objective helps you achieve your goal: making sure your message is clear and compelling.
When you review your website page, article, or blog entry, carefully read the copy for embarrassing errors.
Next, scan for opportunities to add punch to your headlines, enhance the flow, and add colorful, active verbs.
And it's always a good to have a professional editor, your virtual assistant, or a skilled friend review your writing, so you won't have to eat a serving of humble pie.
Plus, they build trust between you and the reader.
Remember, to build traffic to your website, content is king.
Developing high-quality content is key for traffic-building strategies such as publishing articles, posting blog entries, and adding fresh content to your website to entice visitors (and search engines) to return again and again.
My slice of humble pie Recently I wrote 2 dozen pages of new content for a hospital's website.
In the midst of this project, I received a dose of humility-and a reminder to ALWAYS thoroughly review my work before declaring it done.
I wrote the first page, printed it, and read every word.
"Looks good," I thought.
I didn't even use my red pen.
But just to be sure, I decided to review it in the morning.
It's a good thing I did! In my description of the hospital's helicopter emergency transport services, I had written: "Doctors rely on us to provide transportation between medical facilities.
" Yikes! It sounds like doctors carelessly use the helicopter as a taxi! Here's my corrected sentence: "Doctors rely on us to transport patients between medical facilities.
" Why take time to review your writing? Website content, articles, and blog posts that contain accurate information and are free of typos underscore the author's credibility and expertise.
Plus, high-quality content builds trust between the author and reader-a critical component of website marketing.
On the other hand, sloppy, inaccurate content sends a subtle message to readers that the author is careless and unconcerned with accuracy.
Who would you want to work with? 3 tips to review new website copy, articles, and blog postings 1.
Print it out-You gain a surprising amount of objectivity when you read your own writing on paper.
2.
Use a color pen-Use a bright-colored ink you can readily see when inputting your corrections.
If red seems too harsh, use purple, green, or blue.
3.
Wait as long as possible before reviewing your writing-For every day that goes by, your objectivity grows.
Being objective helps you achieve your goal: making sure your message is clear and compelling.
When you review your website page, article, or blog entry, carefully read the copy for embarrassing errors.
Next, scan for opportunities to add punch to your headlines, enhance the flow, and add colorful, active verbs.
And it's always a good to have a professional editor, your virtual assistant, or a skilled friend review your writing, so you won't have to eat a serving of humble pie.
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