Building Your Twitter Followers - From the School of Hard Knocks
Achieving mastery in the use of Twitter to develop your on-line or off line business can be a case of trial and error.
Twitter is an outstanding business marketing tool if used properly.
It's like any marketing tool - you need to follow certain rules or guidelines to be successful.
Obtaining a large following on Twitter is actually quite simple.
Twitter follower numbers are growing exponentially.
The key is to find followers relevant to your niche.
You also need to keep your followers engaged and convert them to sales on the website that you are directing them to.
You do this by tweeting -this is the key to your success.
You need to tweet frequently (often daily) and use tweets that are interesting, entertaining and provide value to your followers.
Clearly understand your niche and focus on it.
Don't ever be sidetracked.
Understand your niche and focus on it.
Make your niche as narrow as possible and deep.
Identify the keyword or key phrases relevant to your niche.
Use these keywords in your tweets.
Because you only have 140 characters per tweet, use short key phrases and not those long-tail ones.
The aim is that anyone searching for these keywords will be led to your tweets - and become followers.
Build followers who are interested in your niche.
Don't follow people unrelated to your niche.
They add no value and take up a lot of your time.
On the other hand, if someone is at all relevant to your niche you should follow them.
When you follow someone, they are then likely to follow you back.
This is the key to building followers.
Search Twitter is a great search engine to find people who are tweeting about your niche.
Enter your key words to find them.
It is also a useful to find leading experts in your niche.
The number of followers you have is important.
Achieve a range of followers from those passionate about your niche to those who are mildly interested.
Relevance to your niche is the key.
There will always be varying levels of interest amongst your followers and this will be reflected in the number of your tweets they read.
As long as they have a level of interest there is always the opportunity they will become a customer.
So, where do you start to build your follower list? Start by producing a list of keywords relevant to your niche.
The more niche these are the better.
There are many keyword tools available to do this.
Next go to the Search Twitter tool and search using your keywords.
This will tell you what is happening in your niche NOW - who is actually tweeting in your niche and what they are tweeting about.
Start following people of particular interest to you.
Followers are people receive your tweets when you tweet while those you are following are of no value until or unless they decide to follow you.
Twitter lets you follow a maximum of 2,000 people who are not actually following you.
They also recommend you shouldn't follow more than 500 people a day.
Now that's a lot to manage so don't get too carried away! What you do is click on "follow" for each of the people you found in your search.
There is software available to do this but while you are getting started we recommend a manual approach.
Twitter experts agree that you should maintain about the same number of people you are following as the number of people following you.
Otherwise it gets way out of hand.
Give those that you are following about three days from when you click "follow".
If they don't start following you, "unfollow" them as they are probably not of any value.
When you find you are spending too much time on this process, try Twitter Karma.
Twitter Karma involves managing your twitter followers and unfollowers efficiently.
You can unfollow or follow users in bulk thus saving you lots of time.
Another way to manage following those who follow you is to use Social Oomph which allows you to automatically follow those who are following you.
That's how we built our follower list and we know it works.
Twitter is an outstanding business marketing tool if used properly.
It's like any marketing tool - you need to follow certain rules or guidelines to be successful.
Obtaining a large following on Twitter is actually quite simple.
Twitter follower numbers are growing exponentially.
The key is to find followers relevant to your niche.
You also need to keep your followers engaged and convert them to sales on the website that you are directing them to.
You do this by tweeting -this is the key to your success.
You need to tweet frequently (often daily) and use tweets that are interesting, entertaining and provide value to your followers.
Clearly understand your niche and focus on it.
Don't ever be sidetracked.
Understand your niche and focus on it.
Make your niche as narrow as possible and deep.
Identify the keyword or key phrases relevant to your niche.
Use these keywords in your tweets.
Because you only have 140 characters per tweet, use short key phrases and not those long-tail ones.
The aim is that anyone searching for these keywords will be led to your tweets - and become followers.
Build followers who are interested in your niche.
Don't follow people unrelated to your niche.
They add no value and take up a lot of your time.
On the other hand, if someone is at all relevant to your niche you should follow them.
When you follow someone, they are then likely to follow you back.
This is the key to building followers.
Search Twitter is a great search engine to find people who are tweeting about your niche.
Enter your key words to find them.
It is also a useful to find leading experts in your niche.
The number of followers you have is important.
Achieve a range of followers from those passionate about your niche to those who are mildly interested.
Relevance to your niche is the key.
There will always be varying levels of interest amongst your followers and this will be reflected in the number of your tweets they read.
As long as they have a level of interest there is always the opportunity they will become a customer.
So, where do you start to build your follower list? Start by producing a list of keywords relevant to your niche.
The more niche these are the better.
There are many keyword tools available to do this.
Next go to the Search Twitter tool and search using your keywords.
This will tell you what is happening in your niche NOW - who is actually tweeting in your niche and what they are tweeting about.
Start following people of particular interest to you.
Followers are people receive your tweets when you tweet while those you are following are of no value until or unless they decide to follow you.
Twitter lets you follow a maximum of 2,000 people who are not actually following you.
They also recommend you shouldn't follow more than 500 people a day.
Now that's a lot to manage so don't get too carried away! What you do is click on "follow" for each of the people you found in your search.
There is software available to do this but while you are getting started we recommend a manual approach.
Twitter experts agree that you should maintain about the same number of people you are following as the number of people following you.
Otherwise it gets way out of hand.
Give those that you are following about three days from when you click "follow".
If they don't start following you, "unfollow" them as they are probably not of any value.
When you find you are spending too much time on this process, try Twitter Karma.
Twitter Karma involves managing your twitter followers and unfollowers efficiently.
You can unfollow or follow users in bulk thus saving you lots of time.
Another way to manage following those who follow you is to use Social Oomph which allows you to automatically follow those who are following you.
That's how we built our follower list and we know it works.
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