How Professional Logo Design Helps You Succeed in Business
If you have a business in Houston, you need a logo, and a graphic design professional is essential for creating a logo that will be effective. Your logo is the foundation of your visual brand, the visual identifier that connects your consumer to your company, products and services. Logo design is more than just an attractive insignia or a catchy icon; your logo embodies all that your brand represents.
When you hire a Houston graphic design professional to create your logo, you should initiate the project with a lengthy discussion about your business, mission statement, corporate values, products and services offered, your company's competition, and last but not least, your target market. Your graphic design professional must be armed with this information in order to create a visual representation that fulfills your brand promise. If you're working with a graphic designer who doesn't ask these questions, you're not dealing with a true professional.
Many things are taken into account in the creation of a logo. Since it is based on your business and must represent it, there must also be tremendous foresight on the part of the graphic designer in order to make sure that your logo matches your business growth stride for stride. Here are a few things to consider:
1. Adaptability. The logo may look great on letterhead, but how will it play on large signage, packaging, store shelves, and in various media, such as print, web, multimedia and even embroidered onto a shirt or imprinted on a golf ball?
2. Colors. Does the logo appear as crisp in black-and-white as it does in color? How about print colors, as well as web colors? Will the ink be expensive to reproduce in print pieces? Is it a four-color ink or a spot color that will require an extra plate every time you have a piece printed?
3. Originality. Are all elements of the logo original? Remember the young person who knocked off the Apple logo by inserting Steve Jobs's profile? It was meant to be a tribute to Mr. Jobs, but it created a controversy in the design world because you simply don't mess with other people's work. The moral of the story? Everything is protected, and if pieces or elements of your logo are pilfered, the discovery of such visual plagiarism can be high-profile and very embarrassing.
4. Communicates to your audience. Will the logo attract your audience to your brand? If your products or services are for children, you would probably want a friendly, welcoming icon in lively colors likely accompanied by a logotype made up of round letter forms that appeal to younger markets. Do you do business with non-profits? Government agencies? Restaurants? Retailers? Each of these are highly specialized areas of business, and a graphic design professional has been trained in both artistic application and branding to create an effective logo to reach your audience.
Unless you have very good reason to believe that an independent graphic design professional has the credentials to create an effective logo for your company, it's safest to go with a reputablecreative firm or ad agency for graphic design in Houston. Such firms who have established a reputation are certainly not flying under the radar with regard to originality of concepts, and often have awards to show for their creative successes.
When you hire a Houston graphic design professional to create your logo, you should initiate the project with a lengthy discussion about your business, mission statement, corporate values, products and services offered, your company's competition, and last but not least, your target market. Your graphic design professional must be armed with this information in order to create a visual representation that fulfills your brand promise. If you're working with a graphic designer who doesn't ask these questions, you're not dealing with a true professional.
Many things are taken into account in the creation of a logo. Since it is based on your business and must represent it, there must also be tremendous foresight on the part of the graphic designer in order to make sure that your logo matches your business growth stride for stride. Here are a few things to consider:
1. Adaptability. The logo may look great on letterhead, but how will it play on large signage, packaging, store shelves, and in various media, such as print, web, multimedia and even embroidered onto a shirt or imprinted on a golf ball?
2. Colors. Does the logo appear as crisp in black-and-white as it does in color? How about print colors, as well as web colors? Will the ink be expensive to reproduce in print pieces? Is it a four-color ink or a spot color that will require an extra plate every time you have a piece printed?
3. Originality. Are all elements of the logo original? Remember the young person who knocked off the Apple logo by inserting Steve Jobs's profile? It was meant to be a tribute to Mr. Jobs, but it created a controversy in the design world because you simply don't mess with other people's work. The moral of the story? Everything is protected, and if pieces or elements of your logo are pilfered, the discovery of such visual plagiarism can be high-profile and very embarrassing.
4. Communicates to your audience. Will the logo attract your audience to your brand? If your products or services are for children, you would probably want a friendly, welcoming icon in lively colors likely accompanied by a logotype made up of round letter forms that appeal to younger markets. Do you do business with non-profits? Government agencies? Restaurants? Retailers? Each of these are highly specialized areas of business, and a graphic design professional has been trained in both artistic application and branding to create an effective logo to reach your audience.
Unless you have very good reason to believe that an independent graphic design professional has the credentials to create an effective logo for your company, it's safest to go with a reputablecreative firm or ad agency for graphic design in Houston. Such firms who have established a reputation are certainly not flying under the radar with regard to originality of concepts, and often have awards to show for their creative successes.
Source...