Portrait studios focus on creating the perfect portrait photograph and for this, an ideal location and workspace is required. Most photographers prefer studio portrait photography because they can control the environment in which the photos are being shot. Being either a hobby photographer or a professional it is important to understand that setting up your own London portrait photography studio is the first step toward taking photographs of high quality.

First and foremost, you must choose a good location. With a small budget, building your portrait studios in your own basement will be the best bet, however, having a studio at home might be bother if you plan to keep your home life separate from your work, especially if you are not living alone. Therefore it would be advisable to invest in a commercial location. In order to advance in portrait photography in London you should look to establish the studio in a place with lots of foot traffic and with at least moderate parking.

Next comes choosing the proper equipment for your London portrait photography studio. If the studio space is relatively small, then should be aware that it will affect what sort of equipment you want to use. So focus on using only the most practical instruments and equipment. Ensure that the lighting equipment and cameras are as versatile as you can manage so you can take up any form of unexpected challenge but also not inconvenience yourself or your clients.

Use the walls of your studio to display all your best pieces not only in studio portrait photography but other works as well in order to demonstrate to your clients your potential, your abilities and imagination. Distribute to the surrounding areas leaflets and cards so that you are advertised and people are aware of your presence and services.

Today, having a website to advertise your portrait photography in London is no longer optional in business. Add all your contact details and samples of your work. Make the website a virtual studio by displaying your work and enticing customers and clients who are not in your immediate geographic location. Make sure you have provided details of how to get to the studio clearly on your website complete with maps, numbers to call and guidelines.

Do not attempt to keep flexible hours. A photography studio is firstly a business, so make sure you have business hours and you stick to them or else you will find yourself working more hours a day than you can manage and end up tired and dissatisfied. Set a reasonable amount of work hours paired with some leisure time for other work that you enjoy.

Have a clear area to work in. this way you will be able to make shots you like and also move around the room for different angles and even use props.

Finally, have clear rates and charges for each type of photograph. Make a catalog and have it up on your website as well as on the reception of waiting area of your studio. Explain clearly how much you charge for each print and use this to add discounts and bargains and specials that will entice more customers.