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European Hair Wigs At Bloomsbury Of London

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The general belief is that all hair wigs are European, however that isnt the case, and this is in fact a very misleading view. European hair, like that used at Bloomsbury of London is very different to the lower quality hair used elsewhere, which is sourced from other places and often done unethically.
A lot of the time, Asian hair is used to produce hair pieces and wigs, and is harshly treated to make it perfect for industrial use. It is bleached from its strong black colour and then dyed again so that it matches standard European hair colours, processes that leave it dull, weak and dry, with a very unnatural appearance. On the other hand, European hair is much softer naturally, with a much more delicate personality European hair moves and reacts like naturally growing hair, and is much easier to style.
The main reason behind European hair not being used in most wig production is its difficulty to get hold of. This makes it much more expensive as it is much better in quality and rarer. This means it is vital that when purchasing any kind of wig or hair piece, you are aware of the origins of the piece and how it was sourced, for example, at Bloomsbury of London, you are sure to find hair that was sourced ethically, by willing donors who received 100% profit for harvesting their hair.
The hair harvesting procedure is when clients cut their hair (hair that is of the highest quality and a sufficient length) in the comfort of their own hair salons (or by our in salon experienced stylists) and send it to our salon, where it is analysed and then valued before the suggested price is then returned to our donor, and if confirmed, paid before being used in a hair system.
Wigs that are acquired from Europe are the highest quality they have the finest untreated cuticles like the name states, they havent had to suffer from any chemical treatments or alterations to make them perfect, making them so highly sought after.
If you are interested in purchasing a hair piece, why not explore the large variety of European hair pieces with Bloomsbury where you are welcome to choose the hair that goes into making your personal, bespoke wig. Making sure that we are always up to date with the latest materials, Bloomsbury of London use the most light weight fibres available to ensure an undetectable finish.

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