Photographers - Whether You Do Portraits, Weddings, Or Something Else, Establish a Brand
Deciding on and creating your brand makes you more memorable in the publics mind and increases your business.
Think of all of the photographers you know who do all types and styles of photography.
Many of them are able to make a living doing a variety of different work.
However, photography is a broad space in the public mind.
It is difficult to establish yourself in that space as an expert.
It is much easier to establish in the public's mind a narrow brand of photography in which you are an expert.
How narrow does the band need to be? That depends on the size of the market that you serve.
I know several photographers who make a very good living doing only infant photography.
They are known for taking creative pictures of infants foots.
This creates a brand for them in the area.
In Laguna Beach and indeed all of Orange County, California, whenever a baby is born and a photographer is needed this studio is first to come to mind for many people.
Had these photographers done weddings, senior portraits, pet photography, toddlers, and commercial photography, they may have been able to make a living, but the their brand would not be nearly as strong and much more marketing is often needed in these cases.
An additional benefit to having a brand is it allows you to specialize in the type of photography that you love.
Those studios in Orange County doing only infant photography are run by photographers who love to work with newborns.
So branding can help your quality of live by help to enable you to spend most of your time doing the type of work that is most satisfying to you.
In turn doing what you love motivates you to produce quality work which in turn can turn into additional dollars.
There are many different business models for a photography studio.
As you decide which model your business is going to pursue, consider the benefits of creating a narrow niche within the wider world of photography and establish a brand doing that type of photography.
Think of all of the photographers you know who do all types and styles of photography.
Many of them are able to make a living doing a variety of different work.
However, photography is a broad space in the public mind.
It is difficult to establish yourself in that space as an expert.
It is much easier to establish in the public's mind a narrow brand of photography in which you are an expert.
How narrow does the band need to be? That depends on the size of the market that you serve.
I know several photographers who make a very good living doing only infant photography.
They are known for taking creative pictures of infants foots.
This creates a brand for them in the area.
In Laguna Beach and indeed all of Orange County, California, whenever a baby is born and a photographer is needed this studio is first to come to mind for many people.
Had these photographers done weddings, senior portraits, pet photography, toddlers, and commercial photography, they may have been able to make a living, but the their brand would not be nearly as strong and much more marketing is often needed in these cases.
An additional benefit to having a brand is it allows you to specialize in the type of photography that you love.
Those studios in Orange County doing only infant photography are run by photographers who love to work with newborns.
So branding can help your quality of live by help to enable you to spend most of your time doing the type of work that is most satisfying to you.
In turn doing what you love motivates you to produce quality work which in turn can turn into additional dollars.
There are many different business models for a photography studio.
As you decide which model your business is going to pursue, consider the benefits of creating a narrow niche within the wider world of photography and establish a brand doing that type of photography.
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