January, February, and March in the Photography business is usually a slow period.
Baby photography can be a great way to pick up some business during this slow time.
Unlike holiday pictures there are not any particular time of the year when more babies are born.
Increasing your baby photography business can held you even out your yearly income.
So how do you go after this valuable market? Partner with your local hospital.
Maternity wards across the country have pictures that were taken in the early 70's: bell bottoms and all.
  You can approach the administrator of a hospital with a win-win proposal.
You decorate the maternity ward in exchange for their putting your cards in a visible location.
This works well for you because mothers and family will be entering the maternity ward at a time when a special, emotional, non-replicable event is occurring.
Family will be waiting outside looking for something to do.
Looking at your pictures is the perfect activity.
 They will be waiting wondering what they can do.
With that thought in mind they see your work with your phone numbers and call and schedule a photo shoot.
  This strategy does require an initial investment.
You want dynamic prints.
Gallery wraps are effective.
The larger the prints are the better.
One hospital in which we put this strategy into effect cost about $900.
Most hospitals do not limit the pictures to just newborns.
Obviously they are not looking for wedding or engagement portraits; however, they like having pictures of older children and families.
One of the major benefits of this strategy is that it provides constant exposure to your work.
Once the pictures are up you do not need to continue to make payments to keep the ongoing advertisements.
This strategy can keep you busy during the slow period and throughout the year.