That people search online for Sample Sponsorship Proposal letters and template letters identifies one clear and categorical fact.
And that being (as unfortunate as it is) that these people really do not understand what they are doing at all.
Are you one of those people? Did you just search online for a 'template sponsorship letter'? Okay, well let me give you some help.
You see, once you have sat down and gone through a proper Sponsorship Development Process, you have all the key elements upon which to write a proposal letter to your prospective sponsor.
But then let's be yet more accurate here than that: this letter is NOT in actual fact a proposal letter.
This would be merely a cover letter; and the proposal itself is an entirely separate document within a component-part Sponsorship Package of approximately 10 elemental categories.
Therefore looking for a 'template letter' upon which to attempt to formulate a realistic proposal is like trying to put the horse before the cart and is INCREDIBLY NAIVE.
You haven't yet audited and itinerarized your assets, you haven't even begun to consider your sponsor's communications objectives and possible function rights, so how can there exist a 'template' for which to approach a prospective sponsor? For simplistic analogy, this would be like trying to make and present a cake to someone but yet you've used no ingredients whatsoever - the cake has nothing inside it! It's empty! So what is this thing you've just created? Well it's certainly not a cake, and nor would your letter be a 'proposal'! But, anyway, that aside - let's not focus on what many ambitious, self-propelled rights holders are doing wrong.
Let's talk about what an individual needs to do to get this albeit complex but do-able process buttoned-down and correctly executed for successful results.
Securing sponsorship is, for most people who try it, extremely difficult and an almost near impossibility - with rejection and failure a common result.
This is not because getting sponsorship is in actual fact all that difficult.
It's not - it's incredibly easy.
But there is a very precise set of procedures and protocols that need to be followed.
If you do NOT KNOW these exact procedures then with almost certainty YOU WILL FAIL at securing sponsorship.
This is just a cold, hard fact.
Let me give you an abridged outline of the multi-stage sponsorship development process.
And only after these steps have been completed would you then think about writing 'letters'.
1.
) Asset Auditing 2) Itinerary 3) Targeting 4) Approach 5) Sponsorship Solutions 6) Programme Structure Selection 7) A preparatory framework of negotiation concepts 8) Possible Function Rights (present and perceived) 9) Efficacy (measurable strategies) "What are all of these steps," I hear you say? "They mean nothing to me.
" This is not in the very least a comprehensive list and a far more expansive sponsorship development process will mean VERY MUCH to your prospective company sponsor who will be fully expecting a return on investment.
You would be utterly astounded and amazed at just what commodities and 'sponsored' benefits one can really obtain if you approach the right people and approach them in the right way.
I'm talking the 'high life'! Whatever your event or cause, you can do it.
But slow down and hold off with the 'template' letters.
Think about the wants and needs of your prospective sponsor before your own, and formulate a concise, step-by-step structure as to how you will be able to facilitate those objectives.
Do that right and sponsorship will be yours.