Models Direct Reviews Latest Airbrushing News
Models Direct [http://www.modelsdirect.com] are a modelling agency keen to keep up-to-date on the debate surrounding the issue of airbrushing models in advertisements and campaigns. Most recently there are two main pictures that have been released promoting very different views.
Firstly, is the new advertisement for Lancôme Définicils Precious Cells Mascara featuring new face of the brand Julia Roberts. With her natural beauty, Roberts is a fine choice for the beauty range, it's just a shame that she has obviously been airbrushed with the end result making her seem much younger than her 42 years.
On the other side of the fence is high street store Debenhams, who have started another campaign to encourage the use of real models [http://www.onlineprnews.com/news/25961-1268734777-debenhams-puts-diverse-models-direct-into-its-marketing.html]. The shop has released before and after airbrushing images of one of their female swimwear models. They have also included the new image pointing out what has been altered.
Changes that were made included slimming of the model's thighs, waist and arms, her facial features being smoothed, stray hairs and a small fold of skin being removed and the enhancement of the shadow of her cleavage.
Unaltered images are being displayed in the Debenhams Oxford Street store with a sign saying: "We've not messed with natural beauty; this image is unairbrushed. What do you think?". Staff members will also be asking shoppers for their opinions.
"As a responsible retailer we want to help customers make the most of their beauty without bombarding them with unattainable body images," Creative and Visual Director of Debenhams, Mark Woods, states. "Our campaign is all about making women feel good about themselves - not eroding their self belief and esteem by using false comparisons."
Many people have reacted positively to this campaign and stated that they prefer the before image. It's no surprise really as the model used has the looks and body that most women would love to have. However, there are supporters on both sides of the retouching argument, Models Direct will just have to wait and see what happens next!
Firstly, is the new advertisement for Lancôme Définicils Precious Cells Mascara featuring new face of the brand Julia Roberts. With her natural beauty, Roberts is a fine choice for the beauty range, it's just a shame that she has obviously been airbrushed with the end result making her seem much younger than her 42 years.
On the other side of the fence is high street store Debenhams, who have started another campaign to encourage the use of real models [http://www.onlineprnews.com/news/25961-1268734777-debenhams-puts-diverse-models-direct-into-its-marketing.html]. The shop has released before and after airbrushing images of one of their female swimwear models. They have also included the new image pointing out what has been altered.
Changes that were made included slimming of the model's thighs, waist and arms, her facial features being smoothed, stray hairs and a small fold of skin being removed and the enhancement of the shadow of her cleavage.
Unaltered images are being displayed in the Debenhams Oxford Street store with a sign saying: "We've not messed with natural beauty; this image is unairbrushed. What do you think?". Staff members will also be asking shoppers for their opinions.
"As a responsible retailer we want to help customers make the most of their beauty without bombarding them with unattainable body images," Creative and Visual Director of Debenhams, Mark Woods, states. "Our campaign is all about making women feel good about themselves - not eroding their self belief and esteem by using false comparisons."
Many people have reacted positively to this campaign and stated that they prefer the before image. It's no surprise really as the model used has the looks and body that most women would love to have. However, there are supporters on both sides of the retouching argument, Models Direct will just have to wait and see what happens next!
Source...