Good morning, and I hope you enjoyed the weekend! Did you get everything done you wanted to? I would like to take a look at getting you started marketing your college or business using the hot new social media site called Foursquare.
First, if your business or college is not added, add it! If you happen to be in a large city than chances are it might already be added for you.
You can do this by clicking the button "add this place".
It would be best to give as much information as possible about your entity.
Next, add your contacts from Google, Facebook, and Twitter.
Another tip would be to add friends specifically from the location that your business is located.
Remember to always think in terms of your business or college.
It is very important to reward those who check into your business, offer them a unique prize different than any of your other marketing efforts.
Do consider doing additional paid advertising with Foursquare as well.
Make sure to offer exclusive tips only available through Foursquare, such as college visitation announcements, 20% off dinner, etc...
give people reasons to keep coming to your Foursquare page.
Again, it is very important to make sure it is exclusive to your Foursquare page.
Lastly, get the word out! You can link your Foursquare page to all of your other social media outlets you are using.
It is also important to "shout" out occasionally to keep people aware of your profile being updated.
enjoy the morning, matt (marketmpb)