Writing and Copyediting

• Publicists write press releases and other informational material that lets media outlets know about any new things their clients are doing. Since press releases are sent to television news outlets, newspapers and other media experts who are experienced in writing, your writing must be up to par and free of editorial mistakes. Your objective is to persuade the media to take interest in what your clients are doing. Therefore, press releases must be attention grabbing and error-free. Writing and copyediting classes will show you how to write clearly and get the attention of readers.
  
  

Public Speaking

• As a publicist, you'll speak at press conferences and other events to endorse your clients. If a client's reputation has recently been scandalized in the media, then you'll run damage control and spin the news to show the client in the best possible light. According to "Princeton Review," good publicists can turn scandal into opportunity. You'll expound on your client's achievements and positive qualities. Public speaking classes teach you how to be concise and articulate.
  
  

Public Relations and Journalism Courses

• Any courses that have to do with public relations or journalism look attractive to employers. These classes offer a strong understanding of the publicist profession and help you learn how media works. You will also gain contacts in the classroom that you can use for networking to help you get a job after you graduate.
  
  

Digital Media

• With today's advances in technology, Web development and other technical skills can prove valuable in this profession, according to Degree Directory. If you can blog, set up websites that advertise your client's achievements or use online social media outlets to broadcast events, then employers will want you to work for them.