Thought leadership is a person's ability to use their unique skills and in-depth knowledge and apply it to building brilliant marketing strategies as a way of creating, greater brand recognition. This helps the business to build on its strengths and eliminate weaknesses. Thought leaders improve the reputation for companies as their ‘Brilliance' is associated with the brand. Word of mouth acts as the biggest channel for relaying the success of a thought leadership programme within an organisation. Consumers want to associate themselves with such businesses where thought leaders bring that specialisation and stand apart quality. Greater the consumer association more is the benefit to the company, as it translates in to happy stakeholders and hence, profits.

To have maximum impact of leadership strategies one could use strategies such as the push strategy, the pull strategy and getting higher return on investment (ROI).

Successfully implementing a pull strategy exhibits the strengths of a company and therefore can benefit from greater stakeholder associations. In essence a pull strategy is when consumers themselves are curious about the brand and therefore want the products/services provided by the company. The thought leaders create an aura for the brand that ignites an interest within the stakeholder groups. The stakeholders could consist of any segment, from end users to suppliers or employees and shareholders. Each segment wants to be identified with a brand that has a long lasting reputation and is not just a fad. Therefore, a successful thought leadership programme can ensure that the stakeholders feel secure, satisfied and loyal to the company.

On the other hand, a push strategy involves the brand having impactful marketing channels and products/services with genuine benefits so that they make it appealing to their target segment and hence improving brand power. A thought leadership programme can effectively help implement such a strategy as the focus remains on how uniquely a product is marketed and how it stands apart from competition.

An increased return on investment or ROI can be achieved with more widespread marketing and ensuring that it reaches target audiences. A thought leadership programme can uses innovative and dynamic techniques to keep web of marketing in a progressive state. The most intensely used channels of advertising a brand are social networking websites, the internet and visual aided marketing. Of these, social media marketing has helped brands reach global audiences and it shows no signs of slowing down its tornado like effect. As a thought leader one can use such a wide-spread platform to apply their brilliance to stand apart and draw millions of stakeholders towards the brand which thereby aides in increasing the ROI.