Ecommerce Website Design and Development
Ecommerce Websites
An e-commerce website's a content management system that allows the registered members of the site to buy products or services through secured transactions. This involves an administration system which allows the client to manage its inventory, review transactions & view orders within the website's database. The orders are typically processed through online payment service providers like relax or streamline. Occasionally, clients may also have card swiping facility & orders transmit directly to their system.
Further in this article, let's discover some important tips on how your ecommerce website design and development should be and how it can help you to increase the consumer conversion ratio.
Ecommerce Website Design
Creative design elements attract the customers to your ecommerce website but it's also important to know what kind of design elements you should use to keep the users from bouncing back from your webpage. Here are some useful tips you should consider that will help you to create a good ecommerce website design.
Ensure that your shopping cart is always Visible
The consumer should always have an easy shopping process. Hence, you should always create a design which has an area that shows the list of items which the consumer adds to the cart so that he can add or remove the items at his convenience.
Optimize the "Add to cart" Buttons
Optimize the "Add to cart" buttons, because consumer responses differ when it comes to clicking on the action buttons. You can use words like, "know more", "learn more" or "know more" for the "add to cart" buttons. Keep the button designs simple and effectively visible.
Use the Auto-complete function to simplify the searches.
The search box is a very significant feature for an ecommerce website. Users use the search box 90% of the time, so it's very important for them to see the relevant results. The auto-complete function will match the closest and the most relevant keywords to the user's search and display the results accordingly.
Clarify the Navigation Paths
When you have a lot of categories, the page becomes cluttered. Thus you can use the "fly out"(mouse over an item) technique which is an effective way to avoid the clutter on the page and also gives the consumer an opportunity to browse through one category at a time.
Display the product variations intuitively
Use color swatches & intuitive graphical symbols like size chat and also some traditional features like the dropdown box or radio buttons for the items. This makes your site quite user friendly.
As we saw some features of ecommerce website design, let's also take a look upon few important tips on the website development in the ecommerce domain.
Ecommerce Website Development
Effective website development of your ecommerce site can improve your sales exponentially. It also helps to maximize your website's overall potential for website traffic and sales conversion.
Here is a list of few points & simple adjustments you should make in your website development process that can have a good impact on your site's conversion rate.
Get the Masthead Right
The masthead's a horizontal graphic which is at the top of a website. It affects the overall look & feel of the website & hence, it needs to be clean & should have the following elements:
€ It should be 120 pixels in height & 1000 pixels in width.
€ It should have a small logo & a slogan which is unique.
€ The organisation's contact number or local contact number should be displayed here.
€ The website's search box improves the overall navigation and functionality of the website.
Have the Right Balance for Navigation
Your navigation system is an integral part of your website's architecture. You should avoid unwanted graphics, roll-overs and unnecessary buttons. Hence, it's important to hit the perfect balance while creating the top-level categories in the website's navigation. Avoid a lot of top-level categories as it creates more clutter.
SEO Footer
Have SEO footer on your website as it provides an efficient way of separating info pages from the product catalogue. It also helps to increase the keyword relevancy & allows an access to the internal pages that contain information.
So now you can apply these simple methods and make the needful alterations in your ecommerce website design & development & thereby, increase your consumer conversion rate.
An e-commerce website's a content management system that allows the registered members of the site to buy products or services through secured transactions. This involves an administration system which allows the client to manage its inventory, review transactions & view orders within the website's database. The orders are typically processed through online payment service providers like relax or streamline. Occasionally, clients may also have card swiping facility & orders transmit directly to their system.
Further in this article, let's discover some important tips on how your ecommerce website design and development should be and how it can help you to increase the consumer conversion ratio.
Ecommerce Website Design
Creative design elements attract the customers to your ecommerce website but it's also important to know what kind of design elements you should use to keep the users from bouncing back from your webpage. Here are some useful tips you should consider that will help you to create a good ecommerce website design.
Ensure that your shopping cart is always Visible
The consumer should always have an easy shopping process. Hence, you should always create a design which has an area that shows the list of items which the consumer adds to the cart so that he can add or remove the items at his convenience.
Optimize the "Add to cart" Buttons
Optimize the "Add to cart" buttons, because consumer responses differ when it comes to clicking on the action buttons. You can use words like, "know more", "learn more" or "know more" for the "add to cart" buttons. Keep the button designs simple and effectively visible.
Use the Auto-complete function to simplify the searches.
The search box is a very significant feature for an ecommerce website. Users use the search box 90% of the time, so it's very important for them to see the relevant results. The auto-complete function will match the closest and the most relevant keywords to the user's search and display the results accordingly.
Clarify the Navigation Paths
When you have a lot of categories, the page becomes cluttered. Thus you can use the "fly out"(mouse over an item) technique which is an effective way to avoid the clutter on the page and also gives the consumer an opportunity to browse through one category at a time.
Display the product variations intuitively
Use color swatches & intuitive graphical symbols like size chat and also some traditional features like the dropdown box or radio buttons for the items. This makes your site quite user friendly.
As we saw some features of ecommerce website design, let's also take a look upon few important tips on the website development in the ecommerce domain.
Ecommerce Website Development
Effective website development of your ecommerce site can improve your sales exponentially. It also helps to maximize your website's overall potential for website traffic and sales conversion.
Here is a list of few points & simple adjustments you should make in your website development process that can have a good impact on your site's conversion rate.
Get the Masthead Right
The masthead's a horizontal graphic which is at the top of a website. It affects the overall look & feel of the website & hence, it needs to be clean & should have the following elements:
€ It should be 120 pixels in height & 1000 pixels in width.
€ It should have a small logo & a slogan which is unique.
€ The organisation's contact number or local contact number should be displayed here.
€ The website's search box improves the overall navigation and functionality of the website.
Have the Right Balance for Navigation
Your navigation system is an integral part of your website's architecture. You should avoid unwanted graphics, roll-overs and unnecessary buttons. Hence, it's important to hit the perfect balance while creating the top-level categories in the website's navigation. Avoid a lot of top-level categories as it creates more clutter.
SEO Footer
Have SEO footer on your website as it provides an efficient way of separating info pages from the product catalogue. It also helps to increase the keyword relevancy & allows an access to the internal pages that contain information.
So now you can apply these simple methods and make the needful alterations in your ecommerce website design & development & thereby, increase your consumer conversion rate.
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