What to Look Forward To in 2013?
What to Look Forward To in 2013?
The world of online marketing has always been constantly changing. As we move into 2013 it is important that we look at what the major trends in the industry are. What the users of digitalmarketing services can look forward to.
€ Rapid growth
Digitalmarketing agencies are expected to double. With businesses now seeing the value of the digitalmarketing it is expected that this is going to drive the demand for digitalmarketing agencies through the roof. The rise is also being driven by the move from an owner centered approach to a more consultative focus approach.
€ Mobile Centered Marketing
There has been a rapid increase in the sale of mobile devices in the last 2-3 years. The increase in the number of people with mobile devices such as smart phones has pushed the demand for mobile marketing up considerably. Channels such as Internet Messaging are now major concerns for digitalmarketing firms.
€ Increased demand in value based content
For a while digitalmarketing firms have been more focused in SEO content. Although this makes the content more visible to search engines it does not always translate to content that would interest the readers. More and more digitalmarketing firms are now coming to realize that content is important to readers. With this realization, digitalmarketing firms are creating content that will add value to readers.
€ User based approach to web design
The experience of the web users has become a key driver in the web design. Web users are now looking for more personalization options while on the internet. A digitalmarketing firm is now creating more responsive websites.
€ Dynamic content
Dynamic content allows digitalmarketing firms to mold the web content to each person who visits the website. This can be done by collecting data on the content the reader accesses then on subsequent visits, it is possible to show content that the reader is interested in.
€ Increased email marketing
As the social media platform continues to grow due to increased access to mobile devices such as smart phones, there will be a corresponding rise in the demand for email marketing. We shall see more firms increasing the level of email marketing in 2013.
€ Increased data management
With digital data expected to increase considerably in the next couple of years, digitalmarketers will be expected to acquire the necessary skill and knowledge to manage the increased inflow of data. Data analysis will become a great focus for digitalmarketers. The ability to interpret data and tailor it for target marketing will be greatly valued.
€ Integrated marketing
With the increase in the options for digitalmarketing through channels such as social media coupled with new avenues like mobile platforms, there will be an increased focus in cross-platform marketing drives. Digitalmarketer will aim to create platform integration tools and also create content across the various platforms and provide real-time cross-platform digitalmarketing campaigns.
The world of online marketing has always been constantly changing. As we move into 2013 it is important that we look at what the major trends in the industry are. What the users of digitalmarketing services can look forward to.
€ Rapid growth
Digitalmarketing agencies are expected to double. With businesses now seeing the value of the digitalmarketing it is expected that this is going to drive the demand for digitalmarketing agencies through the roof. The rise is also being driven by the move from an owner centered approach to a more consultative focus approach.
€ Mobile Centered Marketing
There has been a rapid increase in the sale of mobile devices in the last 2-3 years. The increase in the number of people with mobile devices such as smart phones has pushed the demand for mobile marketing up considerably. Channels such as Internet Messaging are now major concerns for digitalmarketing firms.
€ Increased demand in value based content
For a while digitalmarketing firms have been more focused in SEO content. Although this makes the content more visible to search engines it does not always translate to content that would interest the readers. More and more digitalmarketing firms are now coming to realize that content is important to readers. With this realization, digitalmarketing firms are creating content that will add value to readers.
€ User based approach to web design
The experience of the web users has become a key driver in the web design. Web users are now looking for more personalization options while on the internet. A digitalmarketing firm is now creating more responsive websites.
€ Dynamic content
Dynamic content allows digitalmarketing firms to mold the web content to each person who visits the website. This can be done by collecting data on the content the reader accesses then on subsequent visits, it is possible to show content that the reader is interested in.
€ Increased email marketing
As the social media platform continues to grow due to increased access to mobile devices such as smart phones, there will be a corresponding rise in the demand for email marketing. We shall see more firms increasing the level of email marketing in 2013.
€ Increased data management
With digital data expected to increase considerably in the next couple of years, digitalmarketers will be expected to acquire the necessary skill and knowledge to manage the increased inflow of data. Data analysis will become a great focus for digitalmarketers. The ability to interpret data and tailor it for target marketing will be greatly valued.
€ Integrated marketing
With the increase in the options for digitalmarketing through channels such as social media coupled with new avenues like mobile platforms, there will be an increased focus in cross-platform marketing drives. Digitalmarketer will aim to create platform integration tools and also create content across the various platforms and provide real-time cross-platform digitalmarketing campaigns.
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