Choosing A Web Design Company - A Few Basic Tips
If you're on the lookout for a web design company UK then it's important to be aware of a few points before you even begin. First of all it's no longer good enough to simply look for a UK based web design company who can produce fancy looking websites which sparkle and glitter with fancy graphics and imaginative designs. Yes, it's important that your website should look good and catch the attention of your visitors' eyes, but they should also be easily found.
These days most people browsing the web are after information, they do not have a chance to sit back and admire just how gorgeous your website looks. But there's more to it than this, because in the past it was often the case that businesses and organisations looking for a web design company based in the UK would begin the process by getting the website designed and built, after which they would then start thinking about marketing it.
Today it is imperative that the web design company you choose is also capable of helping you market the site. That may not necessarily involve them working with you after the website has gone live, although that's always a bonus, but it is important to make sure that the design of the website follows strict understandings of current search engine optimisation techniques, because this will be the first and arguably most significant form of SEO marketing .
Web design today is as much about optimising for the search results and maximising brand visibility as it is about delivering quality, original content that helps to attract customers and boost sales. It's important therefore that when you're choosing a website design company you look out for the word 'SEO' and that it's clear they understand just what is involved in creating a website that will work in the current online climate.
One of the many aspects of web design which has taken a hammering recently is speed. It's always been preferable to have websites load quickly as people tend be fairly impatient when online. However, with broadband becoming so prevalent there was a tendency few years back for website designers to take advantage of the additional bandwidth available and websites became bloated with fancy graphics, scripts and features which were frankly, wholly unnecessary.
Today people don't tend to hang around long for sites to load, but it's much more important than that. Google has been launching a series of updates to its algorithms throughout 2011 which have been nicknamed 'Panda'. One of the elements which it is now used to judge where a website sits within relevant search results is its loading time. This means that even if your website is brilliant, it might be beaten to the top of the results by your competitor if it's a little bloated. So while working with any web design company you should make sure that they understand about search engine optimisation, and that they are able to focus on fast loading, highly efficient websites with solid navigation structures and the potential for expansion in the future.
For UK businesses it's also important to make sure that you use a web design company in the UK as they will be able to help to optimise your site for UK audiences. This will involve several tactics, including making sure that all content uses UK spellings rather than US ones. Following these bits of advice will help you make the right choice of web design company for your UK business.
These days most people browsing the web are after information, they do not have a chance to sit back and admire just how gorgeous your website looks. But there's more to it than this, because in the past it was often the case that businesses and organisations looking for a web design company based in the UK would begin the process by getting the website designed and built, after which they would then start thinking about marketing it.
Today it is imperative that the web design company you choose is also capable of helping you market the site. That may not necessarily involve them working with you after the website has gone live, although that's always a bonus, but it is important to make sure that the design of the website follows strict understandings of current search engine optimisation techniques, because this will be the first and arguably most significant form of SEO marketing .
Web design today is as much about optimising for the search results and maximising brand visibility as it is about delivering quality, original content that helps to attract customers and boost sales. It's important therefore that when you're choosing a website design company you look out for the word 'SEO' and that it's clear they understand just what is involved in creating a website that will work in the current online climate.
One of the many aspects of web design which has taken a hammering recently is speed. It's always been preferable to have websites load quickly as people tend be fairly impatient when online. However, with broadband becoming so prevalent there was a tendency few years back for website designers to take advantage of the additional bandwidth available and websites became bloated with fancy graphics, scripts and features which were frankly, wholly unnecessary.
Today people don't tend to hang around long for sites to load, but it's much more important than that. Google has been launching a series of updates to its algorithms throughout 2011 which have been nicknamed 'Panda'. One of the elements which it is now used to judge where a website sits within relevant search results is its loading time. This means that even if your website is brilliant, it might be beaten to the top of the results by your competitor if it's a little bloated. So while working with any web design company you should make sure that they understand about search engine optimisation, and that they are able to focus on fast loading, highly efficient websites with solid navigation structures and the potential for expansion in the future.
For UK businesses it's also important to make sure that you use a web design company in the UK as they will be able to help to optimise your site for UK audiences. This will involve several tactics, including making sure that all content uses UK spellings rather than US ones. Following these bits of advice will help you make the right choice of web design company for your UK business.
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