Corporate Logo Design - 6 Keys to Success
When you design a corporate logo for your company, it is essential that it reflects company's attitude. All the viewers and customers should get an idea about the character and fundamental values of your company. How would you get such a successful design? There are certain principles which will give you a perfect logo identity and impress your viewers a lot. They are-
Choose Professional Designers- It is the identification of your company in the market therefore it is important that it should be designed by professional logo designers. Designers having basic knowledge of designing can do this work for low prices but you would not get the quality. Your design should be professional and sophisticated so avail services of professional designing firms.
Keep it simple- A simple emblem is far better than a complicated one. This is because it is designed for general public and it should be such that people can keep it in mind just by having a single glance.
Colors- Colors plays an important role in establishing brand identity. Discuss with your designers and find out which colors will suit your brand in a perfect manner. Colors should be such that people can relate the design to your company and brand. For example a business related to forest and trees should introduce green color in their emblem.
Black and White version- Though colors are important but at the same time you should make sure that your design looks impressive in black and white version also. This is because corporate documents including fax and photocopied pages have black and white emblem which should look attractive and its designs should be clearly visible.
Minimize Colors- Minimizing colors is beneficial for economic point of view. Insignia are required to be printed on papers for stationery and corporate literature, in such cases having one or two spot colors will save the printing cost.
Format- If the insignia is designed in a vector format, it would be easy to change it in other forms. Moreover a vector format designed symbol can be changed into any size. Doing this will not distort its image and image quality.
Once you are done with your logo, start using it as much as possible. Print it on business cards, letterheads, on packaging, uniforms and pens. This will give maximum exposure to the design and people will gradually become familiar with it.
Follow these keys and see the fantastic results.
Choose Professional Designers- It is the identification of your company in the market therefore it is important that it should be designed by professional logo designers. Designers having basic knowledge of designing can do this work for low prices but you would not get the quality. Your design should be professional and sophisticated so avail services of professional designing firms.
Keep it simple- A simple emblem is far better than a complicated one. This is because it is designed for general public and it should be such that people can keep it in mind just by having a single glance.
Colors- Colors plays an important role in establishing brand identity. Discuss with your designers and find out which colors will suit your brand in a perfect manner. Colors should be such that people can relate the design to your company and brand. For example a business related to forest and trees should introduce green color in their emblem.
Black and White version- Though colors are important but at the same time you should make sure that your design looks impressive in black and white version also. This is because corporate documents including fax and photocopied pages have black and white emblem which should look attractive and its designs should be clearly visible.
Minimize Colors- Minimizing colors is beneficial for economic point of view. Insignia are required to be printed on papers for stationery and corporate literature, in such cases having one or two spot colors will save the printing cost.
Format- If the insignia is designed in a vector format, it would be easy to change it in other forms. Moreover a vector format designed symbol can be changed into any size. Doing this will not distort its image and image quality.
Once you are done with your logo, start using it as much as possible. Print it on business cards, letterheads, on packaging, uniforms and pens. This will give maximum exposure to the design and people will gradually become familiar with it.
Follow these keys and see the fantastic results.
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