OK so you have been set up with all your social media platforms, they are fully branded with all your necessary details - now what do you do? Even if you have employed a company to put in place all your social media profiles they will not be able to manage them for you and if they offer to, say no! Let's have a look at the key to a good social media campaign.
Consistency Your SM campaign needs to be consistent.
It is not the kind of thing you can be very enthusiastic about for a couple of weeks and then get bored of.
You need to keep it ongoing from the moment you start.
The best thing to do is to get into a routine of tweeting on your tea break, updating your Facebook status in the morning etc.
Maintain your persona You need to decide, before you start tweeting etc, what kind of persona you are going to have.
Are your tweets going to be very professional or are you going to take a more friendly and relaxed approach? Your followers and fellow tweeters will get to know you through your tweets and so you they really should remain in the same tone etc so as not to shock or confuse people.
Give a mixture of information If you only ever tweet about work or promotional offers no one is going to want to follow you.
They will not want their feed to be full of discount offers, instead you should have one work tweet between three or four more personal tweets such as about how your day is going or getting into a conversation with a fellow tweeter.