The online business directory is an integral part of every smart advertising strategy, and it's easy to understand the bases for the above statement. Note that , the wide spread of the Internet has offered greater opportunities for various businesses to engage in online advertising, and this touches upon using business directories like nigeriaemarket.com as well. Although a company may still find some benefits in advertising in a printed local business directory especially in a situation where the internet service is not available, it is actually advantageous for a company to post free online advertising classifieds, for sale, business, and events directory as well. In fact, better results may be generated through free online advertising compared to what may be achieved through print media as there is no way to get to the targeted audience and most of the efforts may get wasted
Print Directories Used To Be Useful
The print directory is where the list of business and contacts are compiled for distribution. The fact remains that the cost of printing is very high all over the world. The more information gathered on the directories the better but the cost of production will go up as well.
The next challenge for the printer is the distribution of the print directory because the printer may not distribute free of charge and that will definitely limit the distribution and target audience.
The challenge here is cost of printing, distribution and potential users that are not ready to pay money
The Change in Reading Habits of Modern Consumers to online
There is a general change in the reading habit of consumers, you will notice that a lot of print media houses are closing down because of low patronage as the readers are getting decreasing every day while the online readers are increasing on a daily basis. You will notice that some print newspapers have wisely adopt the online version called online newspapers, magazines e.t.c a good example is nigerianews7.com, You will agree with me that the best thing is to take advantage of free business directory to promote your business.
Advantages of the Online Directory
. These advantages of online business directory, events, classified ads are now even more obvious:
·More people use search engines like Google, Yahoo-Bing these days to find the information they need about certain products, and services because you can easily and cheaply get current information compared with old schools!

·The information online cannot be discarded or set aside or put into dustbin just like that. They're always there for current users and the potential ones. Consumers can easily find them through search engines and through bookmarks. The information can also be updated immediately, unlike telephone, and print directories.

·Unlike telephone or print directory, online directory cost little or nothing!, Take www.nigeriaemarket.com as example you can list your business directory free, likewise the events, classified ads, and sale promotion
By being listed in an online business directory free publicity can actually be generated effectively, and there is nothing more cost effective than increasing the visibility and popularity of your business without having to shell out a huge sum of money for it.
The starting point to increase sales and turnover in your business is to list your business free then start getting visible and popular and upgrade to get premium service