Choose your presentation topic carefully SlideShare can help you to present yourself as an expert in your field through its visual elements.
Select your topic wisely.
You can choose to stay focused on creating presentations relevant to your viewers or you can push the boundaries by looking for new topics that can be connected to your proficiencies.
You will thus be able to broaden your audiences and attract leads from new prospects who may be looking for your type of skill set.
Treat you title slide like your headline Like other kinds on content marketing tools, your presentation at SlideShare also provides you only a brief moment to catch your viewer's attention in the fast-paced social media world.
You must ensure that your first slide is well-designed and easy to read.
As your title slide reinforces your topic, it will provide your SlideShare presentation better chances of getting viewed.
Optimising presentations for search engine optimisation Creating presentations with high rank for specific keywords can easily get you good ranking for your blog posts.
You can incorporate keywords into your titles, tags and descriptions in the presentation to increase the possibilities of appearing higher in searches within SlideShare and in search engine result pages.
Spend sufficient time and thought in creating your descriptions and titles with SEO elements in mind.
SlideShare presentations can very easily be inserted into other websites and this also improves SEO results.
Whenever an online viewer embeds the presentation on another site, it works as an inbound link.
Integrate the presentations across several channels SlideShare is very useful in social media sites as it renders conveniently within your website's landing page, your blog or Twitter page.
Because of this feature, your audience can stay engaged on your page without having to leave the webpage to view your presentation.
You can also use one presentation to form the core content piece for the whole campaign.
Using some slides from your presentation, integrate them within one page and embed across your blog, social media or a particular landing page.
You can even use the same SlideShare presentation across several platforms to get the maximum benefit from your visual marketing.
Create a marketing strategy before publishing the presentation on SlideShare Creating a strong initial impact on SlideShare with a new presentation can be quite challenging.
You will have better chances of gaining traction if you have an effective marketing strategy prepared before you upload your presentation.
Doing this will improve the possibilities of your slide making it to the popular front page of SlideShare and getting the coveted status 'hot on...
'.
Once your presentation is prepared and ready to be published at SlideShare, check with the marketing people to see if it can be used in your promotional campaign.
Have a plan in place to promote your presentation in social media to generate likes and shares to make a strong impact when you publish it.