When you have an on-line business and are trying to get prospects to either purchase or just read about your site, it's not always as easy as it sounds.
Driving traffic alone is hard enough, not to have to add finding specific prospects that are looking for what it is you are offering.
One sure way to find specific people is from getting backlinks with article marketing.
Article writing alone will narrow your prospects down due to only the people interested will be reading your articles.
When people like what it is you have to say, they will probably leave a comment on your article and leave a URL back to their site.
This is what they call backlinking.
This will give you a perfect opportunity to do the same to them.
Just go over to their site, read what it is they have to say and leave them a comment with your backlink to your site as well.
The more backlinks you have to your site of the same or similar niche the better.
Getting backlinks with article marketing is nothing new to the Internet.
And best of all its free to do.
It's just most people or marketers are not aware of how powerful this can be.
If you were to take a day and do nothing but find articles that had to do with your niche, and made comments on all of them leaving your link, you would have just increased your chances for other prospects to find your site.
Not to mention, having the search engines find you.
They love back links to other sites of the same or similar niche.
This strategy is something most will not do.
However, you need to look at this getting backlinks with article marketing with your eyes wide open to see the FULL benefits.
Even if your business is not on-line, you can do the same thing, it's just driving prospects to your site about your brick and mortar service and location for more business.
Isn't this what we all want from doing business? More people looking and buying our products or service?