India - Rado Launches New Ad Campaign With Hrithik Roshan
The Swiss watch Rado announced the launch of its brand new TV advertising campaign, which stars the Mumbai film industry's Hrithik Roshan and model/actress Lisa Ray, at the JW Mariott, New Delhi. The ad film was shot over two days in various locations across Mumbai where Rado ambassadors put the Rado DiaMaster to the test. This new mini film builds on Rado's standing by encapsulating all the unique traits that make up a Rado watch. The DiaMaster worn by Hrithik Roshan is made in plasma high-tech ceramic, a metallic coloured ceramic produced without the use of any metal. The metallic colour is got by heating white high-tech ceramic in a plasma oven. This heating does not affect the other essential properties of ceramic.such as hardness, scratch-resistance and lightness. The colour will not fade over time, retaining its original brilliance.
Rado CEO Matthias Breschan commented, €It is a great pleasure to see two of our ambassadors starring in this thrilling new mini-film. We are very appreciative that Hrithik and Lisa both found time in their busy schedules to join us in Mumbai and are convinced that their fans as well as Rado's will love it.€
A Rado first, this TV commercial unites the two brand ambassadors for the first time. Hrithik Roshan, known for his Bollywood acting career, has been a Rado ambassador since 2011. This is his second commercial for Rado, the first of which saw him rushing through the streets of Jaipur to get to a friend's engagement party on time in 2012. For Lisa Ray, who joined Rado in March 2000, this is also a first. Donning a wig and beard as a disguise, she makes a surprising appearance, having remained incognito until the very end.
Hrithik Roshan stated, €Filming with Rado is always a lot of fun. I enjoyed every minute on the set and working with Lisa was a great experience. I am a fan of Rado's DiaMaster collection and was happy to be able to wear it for this occasion.€
Lisa Ray was not present at this launch. However she was reported to have answered when asked about this experience, € I am so pleased to have been involved in this project. Working with Hrithik and dressing up in an intricate disguise was a lot of fun. This was a first for me and I hope everyone enjoys watching it as much as I enjoyed filming it.€
Rado CEO Matthias Breschan commented, €It is a great pleasure to see two of our ambassadors starring in this thrilling new mini-film. We are very appreciative that Hrithik and Lisa both found time in their busy schedules to join us in Mumbai and are convinced that their fans as well as Rado's will love it.€
A Rado first, this TV commercial unites the two brand ambassadors for the first time. Hrithik Roshan, known for his Bollywood acting career, has been a Rado ambassador since 2011. This is his second commercial for Rado, the first of which saw him rushing through the streets of Jaipur to get to a friend's engagement party on time in 2012. For Lisa Ray, who joined Rado in March 2000, this is also a first. Donning a wig and beard as a disguise, she makes a surprising appearance, having remained incognito until the very end.
Hrithik Roshan stated, €Filming with Rado is always a lot of fun. I enjoyed every minute on the set and working with Lisa was a great experience. I am a fan of Rado's DiaMaster collection and was happy to be able to wear it for this occasion.€
Lisa Ray was not present at this launch. However she was reported to have answered when asked about this experience, € I am so pleased to have been involved in this project. Working with Hrithik and dressing up in an intricate disguise was a lot of fun. This was a first for me and I hope everyone enjoys watching it as much as I enjoyed filming it.€
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