Understanding the Pros and Cons of Facebook Ads Marketing
Facebook is undoubtedly the leading social network today.
Almost everyone who connects to the Internet has a Facebook account of their own.
We are living in a virtual world where people from all walks of life gather to mingle and chat with friends, colleagues who share almost about anything under the sun.
Aside from being a social medium, Facebook is slowly becoming a preferred option to small businesses and large companies alike to advertise their products and services.
With over 400+ million active users worldwide, it is almost impossible not to have ideal prospects.
What's even more compelling is the thought that the Facebook population continues to grow every minute.
Even if you just get a small fraction of the entire Facebook community as your leads, that's still a lot of people that we're talking about! It's no wonder why Facebook Ads Marketing is often regarded as another form of viral marketing.
A product can be advertised to millions in just a matter of minutes because of Facebook's Social Ads capabilities that target your ads based on demographics and user preferences.
For example, you can target your ads by gender, age range, hobbies and interests.
If you're selling swimming apparels and you've tagged your ad with the keyword "swimming", then your ads would appear to Facebook users who used that same keyword on their user profile.
The high level of customization that you can set for your ads provides the advertisers a more accurate way to target ideal prospects in Facebook.
If you're tight on budget and cannot afford to put up an advertisement, you can still make your product known to Facebook users by creating a fan page.
A fan page can be set up for free and will only take minutes to finish.
Share your fan page on the news feed and if a friend of yours happened to like your fan page, then it will also appear in your friend's newsfeed.
Again, it's Facebook's power of associations that will do the magic for you.
The only downside to Facebook Ads Marketing is that it is not as versatile as the search engines.
Search engine marketing delivers more timely results because it attracts users who are actively typing in keywords and phrases that are related to your products.
This only means that the user can already be seen as a highly-potential customer, because he is typing the keyword "swimming apparel" already.
On the other hand, a user who has typed in the word "swimming" on his user profile might only mean that he likes to swim, but does not necessarily mean that he likes to buy some swimming apparel.
If you are advertising via Facebook, you have to put in mind that majority of the Facebook users log on to their account to socialize, and not to buy something.
Because of this, you have to be more creative and persuasive in promoting your products for users to temporarily set aside whatever they are doing on Facebook (i.
e.
: playing games, chatting with friends, uploading pictures) and focus their attention to the advertisement instead.
Conversion rate will definitely increase if you have an effective ads campaign.
Almost everyone who connects to the Internet has a Facebook account of their own.
We are living in a virtual world where people from all walks of life gather to mingle and chat with friends, colleagues who share almost about anything under the sun.
Aside from being a social medium, Facebook is slowly becoming a preferred option to small businesses and large companies alike to advertise their products and services.
With over 400+ million active users worldwide, it is almost impossible not to have ideal prospects.
What's even more compelling is the thought that the Facebook population continues to grow every minute.
Even if you just get a small fraction of the entire Facebook community as your leads, that's still a lot of people that we're talking about! It's no wonder why Facebook Ads Marketing is often regarded as another form of viral marketing.
A product can be advertised to millions in just a matter of minutes because of Facebook's Social Ads capabilities that target your ads based on demographics and user preferences.
For example, you can target your ads by gender, age range, hobbies and interests.
If you're selling swimming apparels and you've tagged your ad with the keyword "swimming", then your ads would appear to Facebook users who used that same keyword on their user profile.
The high level of customization that you can set for your ads provides the advertisers a more accurate way to target ideal prospects in Facebook.
If you're tight on budget and cannot afford to put up an advertisement, you can still make your product known to Facebook users by creating a fan page.
A fan page can be set up for free and will only take minutes to finish.
Share your fan page on the news feed and if a friend of yours happened to like your fan page, then it will also appear in your friend's newsfeed.
Again, it's Facebook's power of associations that will do the magic for you.
The only downside to Facebook Ads Marketing is that it is not as versatile as the search engines.
Search engine marketing delivers more timely results because it attracts users who are actively typing in keywords and phrases that are related to your products.
This only means that the user can already be seen as a highly-potential customer, because he is typing the keyword "swimming apparel" already.
On the other hand, a user who has typed in the word "swimming" on his user profile might only mean that he likes to swim, but does not necessarily mean that he likes to buy some swimming apparel.
If you are advertising via Facebook, you have to put in mind that majority of the Facebook users log on to their account to socialize, and not to buy something.
Because of this, you have to be more creative and persuasive in promoting your products for users to temporarily set aside whatever they are doing on Facebook (i.
e.
: playing games, chatting with friends, uploading pictures) and focus their attention to the advertisement instead.
Conversion rate will definitely increase if you have an effective ads campaign.
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