10 Reasons Why Social Media is a MUST For Your Business
1.
It's FREE marketing - unlike an 1/8 of a page ad in a publication that maybe gets viewed by 1% or less of your target audience and doesn't convert anyone into actually working with you.
(I just made that up; maybe your ads work better for you).
Regardless, it constitutes as marketing and it doesn't cost you a dime.
And you get to post messages, share what you are doing, and invite people to your events ( again for FREE, did I say FREE? 2.
It's fun - it is a great way to market your business that can be fun.
So many people HATE marketing, why not do some marketing that you will enjoy.
(Just be sure to let friends know that you are online for business and please don't tag you in those photos from last Friday night at the local pub.
) 3.
Build your brand and get name recognition - When you start optimizing social media people will start to recognize who you are.
The more you put yourself out there, the more people will think about you, and remember the services you have to offer.
4.
It's easy to use and there are plenty of time saving tips - Don't worry that you might get sucked into a big black whole of social networking, I know lots of shortcuts that will save you time and money.
For instance, you can schedule your tweets to appear through the day or week so you don't have to keep going back into the system to post.
5.
It'll drive traffic to your website and your blog - if you want to increase your blog and website traffic all you have to do is provide a catchy quote or title along with a link and the people who resonate with your message will click right to it.
6.
You can find and speak to your target market - there are many ways to find your target market on social media sites from doing advanced searches to hanging out in their groups, either way social media puts you right in front of them.
7.
You can get into conversations with experts in your field and talk to otherwise hard to reach people.
I have heard many stories of some very sought after experts responding to people who have reached out to them through Facebook or Twitter.
These top people use these sites personally, and if you get in touch with them through this means than through their regular gate keeper you have a much better shot of actually connection with them.
8.
You can build relationships.
You get a chance to connect with your people on a whole new level, from finding out what they are doing on Sunday's to chatting about industry tips.
Businesses are about relationship building, social media is now where friendships are formed.
9.
You become easily findable and can create a following.
When you start putting out good stuff, people will actually seek you out, they will re-tweet your posts, and you will start gaining new fans and followers just by being you.
You also want to be findable, people like to know who they are working with and the more opportunity you give them to find you, the more they'll trust you without you having to do anything.
10.
Lastly, you can do it from the comfort of your home, coffee shop, or at your in-laws.
It's completely mobile, you can even get updates on your blackberry or iPhone.
It's FREE marketing - unlike an 1/8 of a page ad in a publication that maybe gets viewed by 1% or less of your target audience and doesn't convert anyone into actually working with you.
(I just made that up; maybe your ads work better for you).
Regardless, it constitutes as marketing and it doesn't cost you a dime.
And you get to post messages, share what you are doing, and invite people to your events ( again for FREE, did I say FREE? 2.
It's fun - it is a great way to market your business that can be fun.
So many people HATE marketing, why not do some marketing that you will enjoy.
(Just be sure to let friends know that you are online for business and please don't tag you in those photos from last Friday night at the local pub.
) 3.
Build your brand and get name recognition - When you start optimizing social media people will start to recognize who you are.
The more you put yourself out there, the more people will think about you, and remember the services you have to offer.
4.
It's easy to use and there are plenty of time saving tips - Don't worry that you might get sucked into a big black whole of social networking, I know lots of shortcuts that will save you time and money.
For instance, you can schedule your tweets to appear through the day or week so you don't have to keep going back into the system to post.
5.
It'll drive traffic to your website and your blog - if you want to increase your blog and website traffic all you have to do is provide a catchy quote or title along with a link and the people who resonate with your message will click right to it.
6.
You can find and speak to your target market - there are many ways to find your target market on social media sites from doing advanced searches to hanging out in their groups, either way social media puts you right in front of them.
7.
You can get into conversations with experts in your field and talk to otherwise hard to reach people.
I have heard many stories of some very sought after experts responding to people who have reached out to them through Facebook or Twitter.
These top people use these sites personally, and if you get in touch with them through this means than through their regular gate keeper you have a much better shot of actually connection with them.
8.
You can build relationships.
You get a chance to connect with your people on a whole new level, from finding out what they are doing on Sunday's to chatting about industry tips.
Businesses are about relationship building, social media is now where friendships are formed.
9.
You become easily findable and can create a following.
When you start putting out good stuff, people will actually seek you out, they will re-tweet your posts, and you will start gaining new fans and followers just by being you.
You also want to be findable, people like to know who they are working with and the more opportunity you give them to find you, the more they'll trust you without you having to do anything.
10.
Lastly, you can do it from the comfort of your home, coffee shop, or at your in-laws.
It's completely mobile, you can even get updates on your blackberry or iPhone.
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